Affiliate Advertising Operations

IntaSect will maximize acquisition at a reasonable cost and achieve effective operation by utilizing know-how in affiliate advertising management cultivated over many years. As a related service, "WebAegis" provides various services for risk avoidance and effective operation of affiliate advertising and other advertisements.

1. What is Affiliate Advertising?

This is a “pay-for-performance” type of advertising in which advertising costs are incurred when users purchase products, register as members, etc.

Affiliates place advertisements on affiliate sites operated by media outlets through affiliate service providers (ASPs) and agencies to attract customers. The tracking of performance on affiliate sites, paying of commissions to media, and the managing of advertisements are handled by agencies and ASPs.

2. The Advantages of Affiliate Advertising (What It Can Do)

Allows cultivation of new customers

Products and services can be promoted by placing advertisements on sites related to matters that users are interested in.
Providing timely information to users who are highly motivated to purchase is an effective way to acquire new customers.

Cost-effective

The pay-for-performance system means, advertising costs are not incurred unless results are achieved.
Simply posting ads on sites can raise awareness, making it more cost-effective than managed advertisements.

Allows quantification of the effectiveness of advertising

The effectiveness of advertisements can be quantified, such as the number of ad views, number of clicks, and number of product purchases (applications/registrations).
The ability to establish numerical indicators is a major factor in making advertising operations more effective.

3. The Characteristics of IntaSect’s
“Full Support Services for Affiliate Advertising”

We began offering affiliate advertising management services in 2005, and based on the know-how we have cultivated over the years, we operate them from the perspective of each advertiser.
In addition, we will realize faster responses and sophisticated reporting through operation of a “human x in-house development system”..

Role of the IntaSect

We communicate and operate with ASPs and media on behalf of advertisers.

4. Service Overview

Do you have any of the following problems with affiliate advertising?

  • Difficulty in improving results…
  • Complexity of managing multiple ASPs…
  • Concern about the effectiveness of operations…
  • Desire to start affiliate advertising, but lack of knowledge on its effectiveness…
  • How can ads be managed?

Why choose IntaSect

01
Maximize Results at a Reasonable Cost

We aim to maximize results with the advertiser’s target CPA (cost per acquisition).
We can also provide an appropriate CPA based on our many years of operational experience.

02
Centralized management of multiple ASPs and integrated reporting

We eliminate complicated operations and strive to achieve the advertisers’ goals through timely reporting and a PDCA (plan-do-check-act) cycle.

03
Managing advertising sites using tools developed in-house

We offer the placing of advertisements on unlisted sites that match the advertiser’s services from a total of 900,000 sites, including leading affiliate sites in our own database.

04
Quality assurance and legal compliance through our ad labeling review service

We convey accurate information and avoid misrepresentations that could be detrimental to users.
We also provide advertisers with visual presentations of their advertising status.

5. Introduction of Our Full Support Services

■ Screening of new partner sites
We review (approve/reject) new affiliate sites in cooperation with ASPs based on the criteria established in advance with advertisers.

■ Management and submission of advertising materials
Affiliate We produce the “image banners,” “text ads,” and “e-mail ads” required for promotions, including design and catch copy, and manage complicated materials for each ASP and replace them at events in a single operation.

■ Affiliate operation settings
By using the “one tag tool (Intalize)”, advertisers can reduce the time and effort required for tag placement, and it can also be connected to ASP tracking systems. The ability to meticulously control tags makes it possible to implement flexible promotions, such as time-limited campaigns.

■ Affiliate results approval services
Based on the advertiser’s performance data, the ASP system will approve (reject) the results tracked by the ASP system.

■ Recruiting of partner sites
We use a variety of methods to pick and recruit affiliate sites that match the advertiser’s promotions. We promote effective affiliate site based on our own data of 900,000 sites and the know-how we have accumulated over the years.

■ Quality control of promotions
We provide a “site patrol (WebAegis)” service* that manages the displaying of affiliate advertisements in accordance with the advertisers’ intentions and business laws, ensures the information displayed is up-to-date, and whether appropriate methods have been used to attract customers. We can instruct sites to revise their content, or terminate their affiliation with client companies. *Paid service

■ Keyword ad monitoring
When prohibiting keyword advertising (listing ads) by affiliate sites using the advertiser’s company or product name, we provide a service to monitor the placement of such advertisements. We investigate such sites and implement corrective measures.

6. Achievements