Non-Affiliate Advertising

In addition to Affiliate advertising, IntaSect provides support for multiple advertising placements and operations.

What Kind of Advertising Does IntaSect Provide?

Among the various advertising methods, IntaSect excels in affiliate advertising (performance-based advertising), but we also offer several other types of advertising.

  • Operational advertising (listings)
  • Managed advertising(display)
  • Social media advertising
  • Mass advertising
  • Traffic advertisements

These advertisements can be combined with affiliate advertisements to further broaden reach.

The Characteristics of Each Type of Advertising

01
Operational advertising (listings)

This is also known as “search engine advertising” because the text ads appear in conjunction with the key words entered into search engines by users, and the search engine results. Search ads are low-cost, and allow meticulous targeting, mainly to reach potential users.

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Distribution Channels Google search ads (GSA)
Search engine advertising
Search ads (YSA)
Features Google search ads (GSA) are not limited to Japan, but can also be used to advertise overseas. They allow advertising overseas in Asian countries, Europe, and the United States. Search advertising (YSA) is a service for the Japanese market and cannot be used for overseas advertisements, but ads can be distributed to specific areas in the 47 prefectures of Japan, enabling region-specific advertising.
02
Managed advertising (display)

Display ads are ads that display images, videos, or text in ad spaces on websites or apps that users are browsing. These ads can be delivered through platforms such as GDA and YDA. Like search ads, display ads are low-cost, and allow meticulous targeting, making it possible to reach potential users.

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Distribution Channels Google Display Ads (GDA) Display Advertising (YDA) Other
Features Google Display Ads (GDA) can be delivered to media and sites affiliated with Google, and can be served to ad spaces such as on YouTube, Gmail, and Livedoor Blog. Display ads (YDA) can be delivered to media and sites affiliated with Yahoo! Japan, and can be served to ad spaces such as on Line, Yahoo! News and Asahi Shimbun. We can distribute ads through ad networks such as ReeMo, provided by GMO Ad Marketing, and Rakuten Ads provided by Rakuten, Inc.
03
Social Media Advertising

It is possible to reach a large number of users by using the four major social networking services of Facebook, X (formerly Twitter), Instagram, and Line, as well as YouTube and TikTok. Furthermore, social media advertising features highly accurate targeting delivery based on information such as user interests, age, gender, and place of residence. Effective advertisement delivery is made possible by leveraging the characteristics of each social media platform in accordance with the customers’ objectives.

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Distribution Channels Line ads X (formerly Twitter) ads Instagram Ads Facebook Ads
Features It has a very large number of users with approximately 95 million active monthly users in Japan. Although there are slightly more women than men, it is used without bias by people of all ages, from 10 to over 60, making it a medium suitable for extending reach to a wide range of age groups. The number of active monthly users in Japan is approximately 45 million. Users are mostly young, and it is characterized by a high level of anonymity compared to other social media platforms. It is also an excellent medium for spreading information quickly and explosively through “retweeting (buzz)”. The number of active monthly users in Japan is approximately 33 million. Most of the users are young and female, and the approach focusing mainly on images and videos makes it ideal for appealing to users through visual information. It is also an effective medium for branding by leveraging products through their visual appeal. The number of active monthly users in Japan is approximately 26 million. The age of users is rather high, in their 30s and 40s. It is a social media platform that requires users to register their real names, allowing highly accurate targeting, and making it possible to disseminate appropriate information to targeted users.
04
Mass advertising

Mass advertising refers to advertisements placed in mass media such as TV commercials, newspapers and radio to reach a wide range of age groups, and in particular, approach a potential audience.

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Types TV commercials Radio Newspapers
Features TV ads have an overwhelming amount of reach among mass media ads, and can convey a great deal of information within a time frame of 15 to 60 seconds. They also have a higher degree of authority and credibility than other types of advertising. Although radio ads have a smaller reach than TV ads, they can appeal to a core audience, such as fans of celebrities. Radio has many habitual users, so there is potential for a strong imprinting effect. Newspaper ads have the advantage of appealing mainly to the middle-aged to older generation, and tend to be read in great detail because of the way they are delivered to individuals. Moreover, ads can target specific areas, which is another unique characteristic.
05
Traffic ads

Traffic advertising offers a type of advertisement that can be placed on trains, at train stations (billboards), in cabs, and other media to target specific areas and force visibility. This type of advertising can reach out to potential users.

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type Train ads Station (billboard) ads Cab ads
Features Train ads are traffic advertisements that can be displayed on the train’s exterior or interior. They are characterized by the variety of display methods available including signage, hanging straps, posters, and stickers. Station (billboard) ads can be posted inside or near stations, and can be placed around specific stations, allowing the targeting of specific users, while also appealing to a large number of users. Cab ads are a type of advertising in which signage or stickers can be displayed on the car’s exterior or interior, and is characterized by its ability to appeal to specific users, mainly businesspeople and the elderly.

Do you have any of the following requests?

  • Desire to expand awareness to potential customers.
  • Desire to serve multiple ads.
  • Desire to distribute ads on a large scale.
  • Desire to broaden approach to users.

We recommend you to consider placing ads!