We offer account management that maximizes the effectiveness of accounts, by writing articles, producing material, operating advertisement, and managing KOLs (influencers), according to the needs of customers.
Weibo is one of the most widely used social media platforms in China, operated by SINA. It is used to catch up on the latest trends and view the latest information on favorite celebrities, brands, and companies, similar to X and Facebook. It is mainly used for the purpose of “disseminating information”, and in addition to being able to post text, images, videos, etc., it also has many live-streaming and e-commerce functions.
It boasts a huge scale with 605 million active monthly users and 260 million active daily users announced as of November 2023. It has attracted attention from Japanese companies as an advertising tool due to its ability to openly disseminate information among a huge number of users, and low initial advertising costs.
Many Japanese companies, local governments, and celebrities currently have accounts on Weibo. Weibo is one of the indispensable platforms for expanding into China, as it can be used for information gathering, marketing activities, sample distribution, and other purposes.
② What is WeChat?
WeChat is a chat app operated by a Chinese company called Tencent, In addition to being used as a chat tool like Line in Japan, WeChat Pay, QR code-based e-money payment functions and in-app mini-programs make it an indispensable tool for daily life, used widely for shopping, self-ordering, tax filing, etc.
As of June 2023, it has been announced that there are approximately 1.3 billion active monthly users, and with its huge database, it has become an indispensable app for both inbound customer attraction and cross-border e-commerce site operation. It is also said to be the best way to cultivate core users.
There are three promotional methods including opening an official account (information dissemination), building a mini-program (service provision), and placing WeChat ads.
③ What is Douyin?
Like Tiktok in Japan, this platform allows users to create/post short videos with background music.
It analyzes the needs of the user’s audience based on the content they post, allowing for targeted distribution. Artificial intelligence is used to analyze user interests and preferences, and personalized content feeds are displayed to each user.
With over 600 million users per day, this vast number can be expected to boost brand awareness.
④ What is Instagram?
Instagram is a social media platform that allows users to share information with a focus on visual content such as photos and videos, making it easy to convey the appeal of products and services with the aim of branding and raising awareness. It has more than 1.4 billion monthly users worldwide and is characterized by a large percentage of young users.
Depending on the purpose, users can use Feed Posts, Reel Videos, Stories, etc., for different types of content. In addition, it is possible to enhance reach even from a small number of followers by utilizing hashtags. The system is used extensively by small business and large corporations alike.
A shopping function on Instagram also makes it possible to move directly from a post or Stories to a purchase page on an e-commerce site.
Instagram has become one of the most popular social media platforms in Southeast Asia and English-speaking markets, and is indispensable for overseas promotions.
⑤ What is Facebook?
Facebook is the world’s largest social media platformthat can be used for various promotional activities, including information dissemination, fan acquisition, and in-store promotion.
It can be used for a variety of purposes, including not only the posting of articles, but also the dissemination of information through video and targeted advertising.
Some may have the impression that the number of users in Japan is limited, but on a global scale, the penetration rate is said to be the highest in the world.
2 What Can Be Done Through Social Media
There are many things that can be done through social media.
Information dissemination
Feed ads
KOL (influencer) measures
Lottery campaigns
Coupon distribution
Social media can be used for various promotional activities such as advertisements, KOL (influencer) measures, and lottery campaigns.
01
Feed Ads
Feed ads can be delivered to targeted users with pinpoint accuracy according to the objectives.
Although the characteristics vary from medium to medium, highly accurate targeting is possible in a variety of areas, including dissemination of information to followers of a specific account, dissemination according to user attributes, dissemination according to behavior, etc.
There are also a wide variety of ad formats, allowing for delivery in a form that suits the customer’s purpose.
Example: (Weibo)
02
KOL Measures
KOL stands for “key opinion leader”. In the Chinese market, “KOLs” have a large number of followers on their own social media accounts, and they disseminate information on products, brands, and services that they recommend. In the Chinese market, where “word of mouth” is very important, KOLs can deliver information that is highly credible to consumers, and can quickly raise product awareness by using social media to spread information rapidly.
03
Lottery Campaigns and Coupon Distribution
User-participation-type campaigns can be conducted using posted articles, to give away company products, and prompt comments, shares, and other actions by users, leading to secondary diffusion of products and boosting awareness for them. Coupons can also be distributed to attract customers to the actual store.
3 The Characteristics of the Services Provided by IntaSect
While operating social media accounts may seem easy, there are many detailed tasks involved, such as writing articles, managing posts, producing materials, responding to followers, and managing advertisements. There is also the risk of unexpected backlashes. Based on our experience and achievements to date, we at IntaSect operate our customers’ official accounts in a speedy and risk-free manner. We work with customers to help them achieve their goals.
01 Services Provided by Experienced Staff
We have over 5 years of experience in managing official social media accounts for major discount stores, local governments, sake breweries, department stores, etc. Our staff has extensive know-how in social media management and can provide support.
02 In Addition to Tokyo, We Have Offices in Sapporo and Osaka
In addition to our Tokyo headquarters, we also have inbound-related staff in Sapporo and Osaka.
We can provide support from a location near you (depending on the area, our offices may collaborate with one another.)
03 Ability to Work with Local Subsidiaries (e.g., Shanghai)
We can also provide services that can only be offered locally in China, taking advantage of our local subsidiaries in major cities throughout China.
04 Ability to Simultaneously Support Multiple Social Media Accounts
We can operate corporate social media accounts on our customers’ behalf, including Weibo, WeChat, Douyin, Red, Bilibili, Baidu, Facebook, and Instagram. We can support not one, but multiple platforms according to your objectives.
4 Service Overview
1 Article Writing
We can plan content for articles taking trends into account. Our local writers can offer articles that are easy for local users to read.
2 Material Production
We can produce image and video materials for posting with articles. Producing content that is appropriate for dissemination through social media means they are more likely to attract user interest and be memorable. We have native-speaking production staff for traditional Chinese-speaking countries, giving us greater flexibility.
3 Advertising Operations
We can deliver advertisements in the most appropriate settings to target audiences customers wish to reach. Our staff will also check the status of ad delivery in real time and respond as needed.
4 Campaigns
Campaigns will be conducted for seasonal events (Halloween, Christmas, etc.) and at the request of customers. Strengthen connections with fans through a variety of methods, such as lottery campaigns for giveaways and coupon code distribution. Moreover, distributing coupons that can be used at brick-and-mortar stores will prompt customers to visit them.
5 Interacting with fans
Receive comments and DMs from users 24 hours a day, 365 days a year due to the nature of social media platforms. Respond quickly to user feedback to retain the fans that have been acquired. Making posts at all times that encourage communication with fans ensures the stimulation of accounts.
6 Surveys
If there is a lack of material to be posted, our staff can conduct direct on-site surveys. We also have an in-house video production team capable of shooting full-scale video materials. We can respond with flexibility upon request.
Supported Social Media Platforms
Media
Overview
Weibo
Similar to using Twitter and Facebook. A platform for publicly disseminating information.
WeChat
China’s national chat app that can cultivate core users for companies in a private space.
Douyin
Similar to Tiktok in Japan, this platform allows users to create and post short videos with background music.
RED
Known as China’s version of Instagram, it is used not only as a social media platform, but also as a search engine.
Instagram
A social media platform that allows easy promotion of the appeal of products and services with the aim of branding and raising awareness.
Facebook
The world’s largest social media platform, with a strong influence, especially in traditional Chinese-speaking countries, such as Taiwan and Hong Kong.
