We provide account management services that maximize the effectiveness of your account, including article writing, material production, advertising management, and KOL (influencer) management, according to your needs.
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Weibo is one of the most widely used social media in China, operated by SINA (Sina/Shinran). It is used to catch up on the latest trends and to view the latest information on favorite celebrities, brands, and companies, similar to Twitter and Facebook. It is mainly used for the purpose of “sending out information,” and in addition to being able to post text, images, videos, etc., it also has many live-streaming and e-commerce functions.
It boasts a huge scale with 605 million monthly active users and 260 million daily active users announced as of November 2023. It is attracting attention from Japanese companies as an advertising tool due to its ability to openly spread information to a huge number of users and low initial advertising costs.
Many Japanese companies, local governments, and celebrities currently have accounts on Weibo. Weibo is one of the indispensable platform platforms for expanding into China, as it can be used for information gathering, marketing activities, sample distribution, and other purposes.
WeChat is a chat application operated by a Chinese company called Tencent (腾讯), and in addition to being used as a chat tool like Japan’s LINE, WeChat Pay and QR code-based e-money payment functions and in-app mini-programs make it an “indispensable tool” for daily life. It is widely used as an ” indispensable tool for daily life ” for shopping, self-ordering, tax applications, etc.
As of June 2023, it has been announced that there will be approximately 1.3 billion monthly active users, and with its huge database, it has become an indispensable application for both inbound customer attraction and cross-border EC site operation. It is also said to be the best way to cultivate your core users.
There are three promotional methods: opening an official account (information dissemination), building a mini-program (service provision), and placing WeChat ads.
Like Tiktok in Japan, this platform allows users to create/post short videos with background music.
Analyzes the needs of the user’s audience based on the content they post, allowing for targeted distribution. Artificial intelligence is used to analyze user interests and preferences, and personalized content feeds are displayed to each user.
With over 600 million users per day, the vast number of users can be expected to increase brand awareness.
Instagram is a social networking service that allows users to share information with a focus on visual content such as photos and videos, making it easy to convey the appeal of products and services and to aim for branding and recognition expansion. It has more than 1.4 billion monthly users worldwide and is characterized by a large percentage of young users.
Depending on the purpose, you can use “feed posts,” “reel videos,” “Stories,” etc., for different types of content. In addition, by utilizing hashtags, it is possible to gather reach even from a small number of followers. The system is widely used by small business owners as well as large corporations.
And because a shopping feature exists on Instagram, it is possible to transition directly from a post or Stories to a purchase page on an e-commerce site.
Instagram has become one of the most popular SNS in Southeast Asia and English-speaking markets, and is an indispensable platform for overseas promotions.
Facebook is the world’s largest social networking service that can be used for various promotional activities, including information dissemination, fan acquisition, and in-store promotion.
It can be used for a variety of purposes, including not only the transmission of articles, but also the transmission of information through video and targeted advertising.
Some may have the impression that the number of users in Japan is not that large, but on a global scale, the penetration rate is said to be the largest in the world.
There is a wide range of things that can be done through social networking.
SNS can be used for various promotional activities such as advertisements, KOL (influencer) campaigns, and lottery campaigns.
It can be delivered to targeted users with pinpoint accuracy according to their objectives.
Although the characteristics vary from medium to medium, highly accurate targeting is possible in a variety of areas, including distribution to followers of a specified account, distribution by user attributes, distribution by behavior, and so on.
There are also a wide variety of ad formats, allowing for delivery in a form that suits your purpose.
Example: (Weibo)
KOL stands for Key Opinion Leader. In the Chinese market, “KOLs” have a large number of followers on their own SNS, and they disseminate information on products, brands, and services that they recommend. In the Chinese market, where “word of mouth” is very important, KOLs can deliver information that is highly credible to consumers, and can quickly increase product awareness by using SNS to spread information at a rapid pace.
User-participation type campaigns can be conducted using the distributed articles, giving away the company’s products, and generating comments, shares, and other actions by users, which will lead to the secondary diffusion of the products and increase awareness of the products. Coupons can also be distributed to attract customers to the actual store.
While SNS operation has an image of being easy, there are many detailed tasks involved, such as writing articles, managing posts, producing materials, responding to followers, and managing advertisements. It also carries the risk of unexpectedly causing a firestorm.
IntaSectBased on our experience and achievements to date, we at KVH will operate your official account in a speedy and risk-free manner. We will work with you to help you achieve your goals.
We have over 5 years of experience in managing official SNS accounts for major discount stores, local governments, sake breweries, department stores, etc. Our staff has a variety of expertise in SNS management and can provide support.
In addition to our Tokyo headquarters, we also have inbound-related staff in Sapporo and Osaka. We can provide coverage and response from a location near you. (Depending on the area, each office may collaborate with the other.)
We can also provide local support that can only be done locally, taking advantage of our local subsidiaries in major cities. We can also provide the latest trend information as needed.
We can operate corporate and social networking accounts on your behalf, including Weibo, Wechat, Douyin, Red, Bilibili, Baidu, Facebook, and Instagram. We can support not only one platform but also multiple platforms according to your objectives.
Devise content for articles taking into account trends.
Our local writers will write in a form that is easy for local users to read.
We will produce image and video materials to be sent out with the article.
By producing content that is appropriate for social networking transmission, posts are more likely to attract user interest and be memorable.
We have native-speaking production staff for traditional Chinese-speaking countries, which allows us to be more flexible.
We will deliver your advertisements in the most appropriate settings to the target audience you wish to reach.
Our staff will also check the status of ad delivery in real time and respond as needed.
Campaigns will be conducted for seasonal events (Halloween, Christmas, etc.) and at the request of customers.
Strengthen connections with fans through a variety of methods, such as drawing gift campaigns and coupon code distribution.
In addition, by distributing coupons that can be used at actual stores, it is possible to induce customers to visit the stores.
Due to the nature of each social networking service, we receive comments and DMs from users 24 hours a day, 365 days a year.
Quickly respond to user feedback received and lock in the fans you have acquired.
By making posts that easily generate communication with fans from the regular posting stage, the account becomes more active.
If there is no material to be distributed, our staff can visit the site and conduct direct interviews.
Since we have an in-house video production team, we can also shoot full-scale video materials.
Flexibility is available upon request.
| Media | Overview |
|---|---|
| Similar usage to Twitter and Facebook. A platform whose purpose is to publicly “disseminate information”. | |
| WeChat. | China’s national chat application that cultivates a company’s core users in a private space. |
| Douyin | Similar to Tiktok in Japan, this platform allows users to create and post short videos with background music. |
| RED. | Also known as China’s version of Instagram, it is used not only as a social networking service but also as a search engine. |
| A social networking service that easily conveys the appeal of products and services and aims to expand branding and awareness. | |
| The world’s largest social networking service, with a strong influence especially in traditional Chinese-speaking countries such as Taiwan and Hong Kong. |
