Baidu: China’s Largest Search Site
We provide various services centered on Baidu, the largest search engine in China, including advertising solutions.
- International Digital Advertising
- Visitors to Japan (individuals)
- Visitors to Japan (groups)
- Company recognition for overseas markets
- Expanding overseas sales channels
- Production
- Financial institutions
- Retail
- Mail order
- Restaurants
- Manufacturing
- Transport
- Tourism
- Advertising agencies
Contents
What is Baidu?
It is the “Google” of China. While Google, Facebook, and other services are not available in China, a similar service called Baidu is provided in the country.
What are Baidu’s advertising solutions offered through us?
- Listing advertisements
- In-feed advertising
- Brand stories
- Keyword purchase advertising
What is a listing ad?
It is a measure to implement effective promotions among targeted customers in conjunction with search keywords.
Keywords and the wording of ads are changed as needed in conjunction with timing to optimize advertising.
Since it is a pay-per-click service, no charges will be incurred for simply displaying the advertisement.
Set relevant keywords and narrow down the targeted audience.
What is in-feed advertising?
These advertisements are placed on the timeline within the smartphone app provided by Baidu.
Compared to other types of advertisements, in-feed ads can direct users at a lower average cost-per-click.
In-feed ads, like listing ads, are pay-per-click, so no charges will be incurred for simply displaying ads.
The overwhelming reach of our ads also enables us to reach out to potential target users.
Since the ads are inserted between existing content, the information is placed on the user’s lead-in line.
This makes it easy to catch the attention of users.
Based on Baidu’s user history, information is sent only to the users that you want to reach out to.
What is a brand story?
It is an online encyclopedia published by Baidu in April 2006.
It is a user-submitted Internet encyclopedia known as the “Chinese Wikipedia®”.
This is a service that allows users to post a 3-minute video introduction on their Baidu encyclopedia page.
Users are asked to provide photos, videos, company documents, and other materials, and
will handle the actual production of the video. (IntaSect will organize and translate the materials).
The produced videos are available for secondary use and can be posted on official websites and official social media accounts.
Since the videos are displayed at the top of Baidu search results, they are expected to be more effective than advertisements.
*Data report will not be provided.
The main target audience can be reached through searches for brand names, and other related terms.
In addition to the above:
- Baidu map
- Keyword purchasing
- Brand links
Baidu’s data is used to develop a wide range of services within the group.
We can propose optimized ad placements in accordance with customer demand.