- Influencers have the ability to create quality content and the know-how to increase reach.
- For the average user, influencers are more credible than regular advertisements.
- They allow you to reach out to a more appropriate target audience.
- They improve your SEO ranking.
Influencer Measures
For all types of promotional projects, our experienced staff will propose influencer measures tailored to customers’ needs, and provide support for everything from proposal to execution.
Contents
Common Issues
We have experience working with many influencers, both in Japan and in China, and have the resources to foster influencers with whom we have not worked before. Furthermore, our staff has a wealth of expertise in determining the authenticity of influencer data, allowing us to offer the best proposals to our clients.
Depending on the client’s needs and the characteristics of the products and services they wish to promote, we select influencers with a track record of promotion in the same genre, and accurately determine whether they are suitable for corporate promotions based on the content of their posts in the past.
Characteristics of the Influencer Measures Offered by IntaSect
Selection and proposal of the most suitable influencers according to the customer’s needs
After listening to the needs and concerns of the client, we select the appropriate platform and influencer based on the purpose of the promotional measures, and the content. By relying on influencers not only in China but also in Japan, we can flexibly respond to various types of advertising promotions. Although a lot of our experience is in Mainland China, we also have experience in the Taiwanese and Southeast Asian markets.
Offering of services fromitinerary proposals toinvitations andguidance in Japan
In the case of tourism-related PR when inviting influencers based in Japan and overseas to tourist destinations, we can create lists of potential influencers, itineraries, and explanatory materials. Then we can arrange appointments for interviews at accommodation and tourist facilities for each itinerary, accompany them from arrival to departure, and arrange for interpreters.
Support by local staff
Our multiple local offices in China allow us to offer as many options as possible when selecting influencers.
Support and assistance available for live streaming, writing articles, content dissemination, etc.
In addition to regular content creation by influencers, we can assist with live-streaming and ad placement.
Content creation by professional production teams
With an experienced and professional filming crew and full range of camera equipment, including drones, we are able to work with influencers to shoot a variety of scenes. We will select the appropriate shooting location for the content required for promotional activities. We can also provide support for any copyright issues that may arise, including confirmation.
Service Overview
Discussions on the current situation (we handle both online and face-to-face interviews)
We can discuss our customers’ current concerns, promotion objectives, budget, implementation period, etc.
Influencer selection and determining the details of measures
We select the best influencers for our customers’ needs, adjust the aim of the promotion to best suit the selected platform and the style of that influencer, and determine the details of the measures.
Influencer promotion through various media
The influencers can send out their messages through their own media. Examples: Weibo, Douyin, Red, Mafengwo, Ctrip, Fliggy, Zunyu
Commercial videos and promotional photos taken by influencers
Influencers can appear in the content (videos and photos) of the customers’ official account and link it to the influencers’ own account to increase the exposure of the customer’s official account.
Offering of invitations to try products and services, itinerary proposals, guidance, and support in dissemination
Based on the details of promotion projects, we ask influencers to try products and services, and post them on their own platforms. We provide comprehensive support, from offering itinerary proposals to guidance by our experienced staff.
Report on the effects of measures
Preliminary reports on dissemination results are submitted after one week. Full reports are submitted two weeks later.
If multiple influencers are hired, reports will be submitted in about three weeks.