IntaSect offers a pop-up tool to help prevent users from leaving websites or landing pages.
Contents
POP-TURN is a tool that automatically displays pop-up windows to users on websites or landing pages under certain conditions.
The content to be displayed varies depending on the purpose, but examples include product or service announcements, coupons, and messages.
The following are two of the main benefits that can be expected from deploying POP-TURN.
Implementing POP-TURN can prevent users from leaving the websites or landing pages they visit. When a user makes a move* to leave a page, a pop-up window can be displayed to capture the user’s interest and attention to prevent them from leaving.
*Examples of operations that indicate abandonment
Displaying pop-up windows to users who visit websites or landing pages with information on promotions, coupons, and the features of products and services to motivate them to buy, can promote conversions and reduce lost opportunities, in addition to preventing users from leaving the websites.
Any of the following delivery condition settings can be selected. They are set according to their purpose and use.
| Settings | Details |
|---|---|
| PC Triggering Conditions | Allows setting of conditions for displaying popups during PC operation |
| SP Activation Conditions | Allows setting of conditions for displaying popups during smartphone operation |
| Control Conditions | Allows setting of URLs (string) to be displayed in pop-up windows |
| Advertising Materials Used | Allows setting of advertising materials of your choice on pop-up windows |
Allows A/B testing by setting the rates of advertising material pop-up displays. Comparing and checking the results of each advertising material allows the identification of optimal materials.
Checking and using the results of advertising materials for which settings have been made allows materials to be improved and optimized.
The number of times advertising materials are displayed, the number of times users return to the LP, and the click-through rate for any given period of time can be measured for each design.
