Intasect offers a pop-up tool to help prevent users from leaving your website or landing page.
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POP-TURN is a tool that automatically displays a pop-up window to users on your website or landing page under certain conditions.
The content to be displayed varies depending on the purpose, but examples include product or service announcements, coupons, and message displays.
The following are two of the main benefits that can be expected from the introduction of POP-TURN.
By implementing POP-TURN, you can expect to prevent users who visit your website or landing page from leaving. When a user makes a move* to leave a page, a pop-up window that captures interest and attention can be displayed to prevent the user from leaving.
*Example of take-off operation
By displaying pop-up windows to users who visit your website or landing page with information on promotions, coupons, and features of your products and services to motivate them to buy, you can expect to increase conversions and reduce lost opportunities, in addition to preventing users from leaving your website. In addition to preventing users from leaving the site, it is also expected to increase conversions and reduce opportunity loss.
You can select any of the following delivery condition settings. You can set them according to your purpose and usage.
| Setting item | Contents |
|---|---|
| PC Triggering Conditions | Possible to set conditions for displaying popups during PC operation |
| SP activation conditions | Possible to set conditions for displaying popups when operating the phone |
| Control Conditions | Arbitrary URL (string) to be displayed in pop-up window can be set |
| Creative used | Any creative can be set to be displayed in the pop-up window |
A/B testing can be conducted by setting the pop-up display rate of the creative used. By comparing and checking the results of each creative, you can find more optimal creatives.
You can check the numbers of creative that you have set up for pop-up displays and use them for improvement and optimization.
For each creative, you can measure the number of times it is displayed, the number of times it returns to the LP, and the click-through rate for any given period of time.
