The core user group is a young demographic with strong purchasing power
Mafengwo
The travel information media and application 'Mafengwo,' which holds an absolute market share in the Greater China region, is the best media choice for marketing to Chinese tourists visiting Japan. IntaSect is the officially designated core agency of Mafengwo.
- Attracting Visitors to Japan
- Visitors to Japan (individuals)
- Visitors to Japan (groups)
- Retail
- Mail order
- Restaurants
- Transport
- Tourism
- Advertising agencies
Contents
Changes in Chinese tourists visiting Japan
After the pandemic, the demand for tourism from Chinese visitors to Japan has surged, and at the same time, the characteristics of their travel behavior are also changing. There are three main changes: focusing on experiential travel, pursuing high quality and high cost-performance, and seeking customized services. In order to better understand the latest travel trends and needs of users, we sincerely invite you to use Mafengwo, so that you can more efficiently reach Chinese tourists visiting Japan according to the latest market trends, thereby achieving the goal of customer acquisition.
Summary of Mafengwo
Mafengwo is one of the largest travel websites in China.On Mafengwo, users not only can book flights, hotels, and tickets, but can also publish travel reviews, travel guides, and other content in the form of blogs. They can also refer to other users’ blog posts to plan their own trips, making the platform highly popular.It is said that one in every two Chinese tourists visiting Japan uses Mafengwo.
Special Features of Mafengwo
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Has a large number of KOLs (Key Opinion Leaders) with significant influence
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Functional diversification
Mafengwo promotional cooperation formats
01
Content creation and publishing of notes/guides, etc.
Through multiple forms of content and effective advertising strategies, branding and exposure effects can be expected.
02
Traffic advertising placement service
By increasing exposure in various usage scenarios and setting target groups, the reach to the core customer group is enhanced.
03
POI (Point of Interest) login and creation
Through POI login and creation, future advertising and promotional activities can more effectively attract Chinese tourists visiting Japan by leveraging traffic analysis.
Based on your advertising budget, different advertising service formats can be combined and implemented!
Promotion applications suitable for the following scenarios
Some partner merchants and brands
IntaSect is the official core agent for Mafengwo in Japan
Including Mafengwo, we have extensive experience in providing promotional services targeting overseas tourists visiting Japan. Therefore, we can offer you more effective inbound tourism promotional solutions!