Growth targets outputted from comprehensive data
SECOND BRAIN (E-Commerce Store Analysis Tool)
Outputs store analysis reports easily and quickly for Rakuten Ichiba, Yahoo! Shopping, and proprietary domain sites. This service is being used by store managers and e-commerce site consulting companies.
- Web-Related Solutions
- Market and risk surveys
- Mail order
Contents
What Is SECOND BRAIN?
Outputs store analysis reports easily and quickly for Rakuten Ichiba, Yahoo! Shopping, and proprietary domain sites. This service is being used by store managers and e-commerce site consulting companies.
Service Overview
SECOND BRAIN offers the following two features
- Automatic acquisition of mall analysis data (Rakuten Ichiba, Yahoo! Shopping, proprietary domain sites)
- SEO rank checker (Rakuten Ichiba)
Automatic acquisition of mall analysis data
The automatic mall analysis data acquisition function is a one-click service that allows the downloading of reports (Excel format) containing aggregated data from Rakuten Ichiba, Yahoo!,
and proprietary domain sites The service can be used immediately by simply setting up the store.
*For proprietary domain sites, reports are created based on Google Analytics (GA4) data. A precondition is that tags must be installed in advance.
The advantages of deploying automatic acquisition of mall analysis data
■ Initial settings allow one-click output. Almost no work is required to prepare reports.
■ The Excel format makes it easy to add supplementary information.
■ Many indicators are outputted with values from the previous week and previous month, making it easy to grasp an understanding of initial trends.
Overview of functions for automatic acquisition of mall analysis data
01
KPIs and daily KPIs are displayed in easy-to-understand charts and graphs.
02
Product analysis is essential for optimal operation
Important indices for each product are displayed. This enables checking of trends among best-selling products for use as a guide to ensure optimal inventory!
03
Outputs rankings useful for popularity surveys
Important indices for each product are displayed. This enables checking of trends among best-selling products for use as a guide to ensure optimal inventory!
04
Allows ascertainment of how customers are being attracted to the site from the search keywords in the referral source
Displays the identified traffic source for each search keyword. The keywords that are producing results are clarified along with the number of accesses.
SEO Rank Checker
This function allows monitoring of the position of store products for the specified keywords by obtaining and aggregating search rankings on Rakuten Ichiba every day.
It issues alert e-mails when rankings fall below designated thresholds, allowing early detection of sudden fluctuations.
The Benefits of Introducing SEO Rank Checker
■ It displays metrics such as traffic volume and conversion rates for each search keyword, which cannot be confirmed through Rakuten RMS.
■ Allows cross-day user behavior analysis.
■ However, the release of the product analysis screen on Rakuten RMS has enabled the checking of metrics other than those listed above.
Overview of SEO Rank Checker Features
01
Ideal for SEO maintenance
Allows checking of display rankings for targeted keywords and obtaining of product information to check key items such as SEO keyword optimization status reviews.
02
Displays daily search rankings
Displays trends in search rankings for individual keywords in easy-to-read charts! Allows ascertainment of daily fluctuations and the effects of countermeasures from daily trends. Charts cover rankings up to the 100th position.
03
Displays rankings in real time
Daily search rankings are obtained, and the current keyword rankings can be displayed in real time, differentiated by carrier, on a PC, smartphone, etc., allowing for more granular analysis.
04
Daily reports delivered via email
Reports (pdf) and rankings are issued once daily via email. The reports allow easy ascertainment of the conditions without having to log in to SECOND BRAIN.
