IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President & CEO; hereinafter referred to as “the Company”), a promotion and inbound support company for Greater China, and Insight Corporation (headquartered in Sapporo City, Hokkaido; Hajime Asai, President & CEO; TSE Ambitious: 2172; hereinafter referred to as “Insight”) have entered into a business alliance (hereinafter referred to as the “Alliance”). (headquartered in Sapporo City, Hokkaido; Hajime Asai, President & CEO; TSE Ambitious: 2172; hereinafter “Insight”) to form a business alliance (hereinafter “the Alliance”).

Reason for this alliance
Insight, the partner of this alliance, is a general advertising company established in 1975 and provides total advertising and marketing services, including planning and production of advertising strategies and sales promotion materials, mainly for clients in Hokkaido.
We have also developed our own marketing research system, INSEARCH (INSEARCHR), which specializes in the Sapporo area, and have planned and implemented advertising campaigns based on the “voices of consumers”.
　　The year before last, we launched “Insight Plus,” a new service that uses Oracle Corporation Japan’s cloud-based system to analyze big data and discover Hokkaido’s tourism resources, with the aim of further strengthening our digital marketing business in Japan and overseas.

One of our main businesses is promotion and inbound support in Greater China, and we have a number of services such as related promotion menus and mobile payment services in China. (Head Office: Minato-ku, Tokyo; President: Zhang Chengfan), the Japanese subsidiary of Baidu, a search service that holds an overwhelming market share in the People’s Republic of China, as the core agency for “Baidu Advertising”.
Our promotional menu is operated by “staff who have lived in China for many years,” and we have built up a cooperative system with our offices in Japan and China (Beijing, Chengdu, Shanghai, and Changchun) over the past 15 years since we opened our first office in 2002, which has given us in-depth knowledge of the Chinese market and a wealth of experience. We have in-depth knowledge of the Chinese market and a wealth of experience.

　Through this business alliance, Insight and MISUMI will mutually utilize the know-how and management resources that both groups have cultivated over the years in the Hokkaido area, which has been Insight’s base of operations for nearly half a century.
　This will enable us to provide inbound promotions mainly through websites to China, including support for overseas development such as cross-border e-commerce, to companies in Hokkaido, and to build a cooperative system that can respond to a wide range of needs of companies in Hokkaido to challenge the Chinese market. We will create an environment in which companies in Hokkaido can become even more familiar with inbound activities.

■ Details of the Business Alliance

1. Joint use of Insight’s know-how on advertising and promotion in the Hokkaido area
2. Provision of services to companies in Hokkaido utilizing our know-how of promotion and inbound support in Greater China
3. Support for the introduction of Baidu and other services and solutions to companies in Hokkaido
4. Jointly hold seminars for the provision of the above services
   The first seminar will be held on September 6, 2018 in Sapporo, Japan.

■Outline of the Partner Company

1. Name
   Insight Corporation (Sapporo Stock Exchange Ambitious Market: 2172)
2. Location
   Sapporo Ekimae Godo Bldg. 6F, Kita 4jo Nishi 3-1, Chuo-ku, Sapporo
3. Name and title of representative
   Representative Director Hajime Asai
4. Business
   Production and comprehensive production of advertising and sales promotion plans
   Comprehensive production of planning and production of events and public relations plans for local governments and public organizations
   Operation of marketing research website
   Market research analysis, CS research, and advertising effectiveness measurement
   Publication of informative newsletters and magazines
5. Capital
   139.25 million yen
6. Date of establishment
   June 17, 1975

■ Schedule

1. Date of conclusion of business alliance agreement August 20, 2018
2. Scheduled date of business commencement September 1, 2018 (planned)

■Company Profile
Trade name : IntaSect Communications, Inc.
Representative: Tan Yufeng, President and Representative Director
Location : B・M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Establishment : November 2000
Business : Overseas and inbound advertising business, China mobile payment service, affiliate management agency, etc.

We also provide support for inbound support business for China, including support for the introduction of the “WeChat Pay” smartphone payment service and beyond to attract customers, work style reforms such as electronic contracts and business process improvement, healthcare IoT-related research and development, offshore development, affiliate management services, and “social patrol” monitoring of Japanese and overseas SNS postings. We are developing a wide range of businesses in Japan and overseas using cutting-edge technologies, such as “Social Patrol,” which monitors social networking sites in Japan and overseas.

Capital ： 98.56 million yen
URL ： https://www.intasect.com

For inquiries regarding this alliance, please contact:
IntaSect Communications, Inc.
Himeji Branch Office, Business Administration Division
Phone: 079-225-8886 (business hours: 9:00-18:00 weekdays)

[Inquiries about inbound promotions]
IntaSect Communications, Inc.
Tokyo Head Office (Business hours: weekdays 9:00-18:00)
Tel: General promotion [ECビジネス本部] Tel: 03-3233-3525 Email: ec-sales@intasect.co.jp
WeChat Pay [Sales Administration Department] Phone: 03-3233-3524 Email: ec-sales@intasect.co.jp
Web: https://www.intasect.com/contact.html