Due to the earthquake that occurred before dawn on September 6, the event has been postponed to October 17.

IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President & CEO; hereinafter “the Company”), a promotion and inbound support company for Greater China, has announced that the Company has been selected by Insight Corporation (headquartered in Sapporo City, Hokkaido; Hajime Asai, President & CEO; TSE Ambitious 2172; hereinafter “Insight”), a general advertising company in Hokkaido, and Baidu Inc. (Head Office: Sapporo City, Hokkaido; President: Hajime Asai; TSE: 2172; hereinafter “Insight”), a general advertising company in Hokkaido, and Baidu Corporation (Minato-ku, Tokyo; President: Zhang Chengfan), the Japanese subsidiary of Baidu, the search service with a dominant share in the People’s Republic of China, will hold a joint seminar in Sapporo, Hokkaido.

■Background of the Seminar
Hokkaido has set a goal of increasing the number of foreign tourists visiting Hokkaido to 5 million annually around 2020.
Last year, the number of foreign tourists visiting Hokkaido exceeded 2.6 million, with tourists from China accounting for more than 600,000 or 22% of the total, the highest percentage among foreign tourists visiting Hokkaido, indicating the popularity of Hokkaido in China.
In addition, the Internet advertising market in China accounts for more than 57% of total advertising expenditures, making it by far the country with the highest level of interest in the Internet.

Ltd., the Japanese subsidiary of Baidu, the search engine with the largest market share in China, and our company, which has a lot of experience in cross-border EC and inbound business for China, will provide the latest information on the Chinese market and how to effectively attract Chinese tourists.
Insight, a general advertising company based in Hokkaido for nearly half a century, will share key points based on actual examples of advertising for China using the Internet in Hokkaido.

■Seminar Program and Speaker Outline

Part 1: “Baidu Japan talks about the latest Chinese web marketing industry and strategies.

• Instructor
  Baidu Corporation International Business Division
  Account Executive U Hase Zhang (ちょう うち)
  Joined Baidu Japan (Baidu Corporation) in 2015.
  Currently, as a China business consultant in the International Business Division, he is engaged in supporting Japanese companies’ entry into China using Chinese web marketing, inbound business support, and account operation support.

Part 2: “Inbound Business Strategies Connecting Hokkaido and Mainland China from 150,000 yen per month – Baidu Advertising”.

• Lecturer
  Director, EC Business Division, IntaSect Communications, Inc.
  General Manager, Yuji Watanabe
  Joined a start-up company in April 2000, and after working for Rakuten, Inc. in charge of advertising operations, joined InterSpace, Inc. as the fifth employee in the winter of 2001. He has been involved in the industry since the early days of affiliate marketing in Japan, and has been in charge of many areas of the industry, including head of business. 2006 saw the company’s listing on the Tokyo Stock Exchange Mothers, and he later retired as a director in charge of new business.
  After that, he worked as the head of the domestic production department of a web production company before joining IntaSect Communications in 2013. He started as an affiliate operation manager when he joined the company, and currently oversees the entire promotion department not only in Japan but also in Greater China.

Part III: “It’s not just about settlements! How to attract inbound customers using WeChat Pay

• Lecturer
  Sales Management Department, IntaSect Communications, Inc.
  Manager Shota Domei
  After working in ASP mail order system sales specializing in cosmetics and health foods, joined IntaSect Communications, Inc. in April 2016 with a reputation for supporting overseas expansion out of a desire to “not lose good Japanese products. He has been working in the following areas.
  He has been absorbing the latest information one after another at the forefront of the field of cross-border EC and inbound business for China.
  Utilizing the knowledge he gained at his previous job, he is known for his ability to plan and propose promotions based on the consumer behavior of customers. Currently, in order to popularize WeChat Pay in Japan, he is working on promotions that link not only payments but also customer attraction.

Part 4: The Chinese Tourist Market in Hokkaido and Examples of Advertisements

• Lecturer
  Insight Corporation Digital Marketing Office
  Manager Yusuke Kuriki
  Engaged in web marketing support activities for all industries from large to small companies at Yahoo Japan Corporation and Sourdout Inc. He joined Insight in 2017 after working as a regional launch manager at Dentsu Digital Networks Inc. He is engaged not only in advertising, but also in all aspects of the web, from solution development to web human resource development.

■Date & Venue
Date & Time: Thursday, September 6, 2018, 13:30-16:30 (Registration starts at 13:00)
Venue: Sapporo Securities Exchange, 2F Main Conference Room
Address: 5-14-1 Minami 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido
Access: 2-minute walk from Exit 1 (Showa Building) of Odori Station on the Subway Namboku Line, Tozai Line and Toho Line
Capacity: 100 persons

■ Seminar Application Procedure
Fee : Free
Registration : baidu-insight@ppi.jp
Deadline : Monday, September 3, 2018, 17:00
＊No advertising agencies, web production companies, or other companies in the same industry are allowed to participate.

■Company Profile
Company Name: IntaSect Communications, Inc.
Representative: Tan Yufeng, President
Location: B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established: November 2000
Business Activities: Overseas and inbound advertising business, China mobile payment services, Affiliate management service, etc.

We also provide support for inbound support business for China, including support for the introduction of the “WeChat Pay” smartphone payment service and beyond to attract customers, work style reforms such as electronic contracts and business process improvement, healthcare IoT-related research and development, offshore development, affiliate management services, and “social patrol” monitoring of Japanese and overseas SNS postings. We are developing a wide range of businesses in Japan and overseas using cutting-edge technologies, such as “Social Patrol,” which monitors social networking sites in Japan and overseas.

Capital ： 98.56 million yen
URL ： https://www.intasect.com

For inquiries regarding this seminar, please contact:
IntaSect Communications, Inc. Tokyo Headquarters
Web Business Promotion Department, EC Business Division (Contact: Watanabe & Katakura)
Tel: 03-3233-3525 (Business hours: 9:00 – 18:00 weekdays)
E-mail: ec-sales@intasect.co.jp
Web ：https://www.intasect.com/contact.html