IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yuhong, President; hereinafter referred to as “the Company”), a provider of cross-border EC for China and overseas promotion and inbound support with a focus on China, opened a cross-border EC site for corporations and sole proprietors producing prefectural products in Gifu Prefecture on December 1, 2010, using the Chinese EC platform (WeChat), the world’s largest EC (e-commerce) market. On December 1, Gifu Prefecture opened a cross-border EC site using the Chinese EC platform (WeChat), the world’s largest EC (e-commerce) market, for corporations and individual business owners producing prefectural products in Gifu Prefecture, and started sales to China.
This is the first case in Japan for a local government to support the expansion of overseas sales channels through a WeChat mini-program. (As of December 1, 2020)

Sales period: December 1, 2020 (Tue) – February 28, 2021 (Sun) (tentative)

■ Contents
A special site for selling Gifu products will be set up on WeChat to sell prefectural products solicited from businesses in Gifu Prefecture.
During the sales period, KOL (Key Opinion Leader), Chinese influencers who have a large number of followers on SNS and have a great influence on
consumers’ product purchases, will conduct live commerce to
communicate the appeal of prefectural products and promote sales.

<Special Site Name> “Japan Gifu Prefecture Cross-border Mall ~Japanese气县名特优物产品~

QR code (please scan with WeChat)

<Products for sale (tentative) > 125 products from 27 companies, including ceramics, woodwork, and cutlery
*The number of businesses and products may decrease. The number of businesses and products may decrease. Some products will be available after December 1.

<Site image

 

Gifu Prefecture’s “Project for Expanding Sales Channels of Prefectural Products through Overseas E-commerce Sites ( China)”
By exhibiting Gifu Prefecture’s products on overseas e-commerce sites (China), we aim to stimulate and expand new demand.
We also analyze sales results, understand local consumption trends, and accumulate know-how on sales promotion methods.
We support overseas expansion of companies in the prefecture. We will support the overseas expansion of companies in the prefecture.
(Sapporo, Hokkaido) have been entrusted with this project as a joint venture.

The work includes the following four main tasks.
1 Integrated sales of Gifu Prefecture products on Chinese EC sites
2 Promotion of Gifu Prefecture products and sales pages of Gifu Prefecture products to local consumers
3 Study sessions on cross-border EC for producers of Gifu Prefecture products
4 Summary of project implementation results to support overseas sales channel development

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Founded : November 2000
Business : Cross-border EC for China and overseas promotion and inbound support with a focus on China Promotion and inbound support,
Affiliate operation agency, system development, etc.
Capital ： 98.56 million yen
URL ： https://www.intasect.com

Inbound promotion business for mainland China and other overseas destinations, including Baidu advertising as a core agency, customer attraction support such as being the official exclusive agency in Japan for Mafengwo, a travel social media site with the No. 1 market share in China, KOL and video solutions, cross-border EC support, WeChat Pay, Alipay, and other multi-payment “IntaPay” services. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., as well as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., etc. We are also engaged in the development of new products and services.

Company name: Insight Corporation
Representative: Hajime Asai, President
Location: Sapporo Ekimae Godo Bldg. 6F, 3-1 Kita 4-jo Nishi, Chuo-ku, Sapporo 060-0004, Japan
Founded: June 1975
Business activities: Overseas and domestic promotion related to regional development including hometown tax payment operation,
Sales force enhancement, tourism infrastructure development, market Marketing consulting including sales force enhancement, tourism infrastructure development, market research, sales channel development, etc.
Capital ： 139.25 million yen
URL ： https://www.ppi.jp/

We are developing a regional development business that offers “self-driven regional trading company management” including hometown tax operation and “tourism marketing solutions” for inbound tourism from overseas. We have a track record of supporting exports to Asia through regional trading companies and government projects, and our strength is export support from the perspective of producers.

For inquiries regarding this matter, please contact:
IntaSect Communications, Inc. Tokyo Head Office (business hours: weekdays 9:00-18:00)
WEB Business Promotion Department, Advertising Division Tel: 03-3233-3525
Web: https://www.intasect.com/contact.html