Our efforts were introduced at the “2020 WeChat Pay Online Forum ‘Smart Management in the Age of With Corona'” hosted by Tencent on January 26.
The forum featured an online ecosystem to turn a pinch into an opportunity because of the inability of the Corona disaster to bring visitors to Japan, and actual case studies of the system’s implementation.
Furano City, Hokkaido, is a “smart tourism city from overseas” outside of China that uses WeChat Pay to provide tourist information, advance ticket sales, bus information, table orders, QR payments, cross-border e-commerce, and other services that enable travelers to enjoy convenient and comfortable travel from before to during their trip. The event was a great success.
We were also introduced to advertising linked to our official account “最IN日本动态”.
Gifu Prefecture was the first local government in Japan to introduce a cross-border EC project using the WeChat mini-program, the “Overseas EC Site (China) Project for Expanding Sales Channels for Prefectural Products”.
He also introduced the importance of promotions such as live commerce and moment advertisements.
Hankyu Hanshin Department Store has been using the cross-border EC mini-program since last fall, starting small and focusing on “speed.” Currently, they are not only increasing sales, but also promoting the concept of “Made for Japan” selected by Hankyu Hanshin buyers, He also introduced the company’s efforts to expand services for VIPs.
He also described the need to consider the structure over a 10-year span and introduced the evolution of inbound DX.
The forum featured representative examples of how payment services and cross-border e-commerce services have evolved from being used as stand-alone services to being used comprehensively as part of an ecosystem.
IntaSect not only provides each service as a stand-alone product, but also supports its customers with comprehensive solutions.
I hope to help turn a pinch into an opportunity in the inbound industry, which has been struggling due to the Corona disaster.