A live commerce broadcast was made from our studio for Chinese WeChat users before the Chinese New Year.

　KOLs (Key Opinion Leaders), who are said to be the Chinese version of influencers, will communicate the attractiveness of Hankyu Hanshin Department Store’s cosmetics, confectionery, jewelry, and other products to users in real time, as well as their impressions after actually using them, and if users have any questions or requests, they will respond in real time.

　Users can make purchases simply by pressing the purchase button on the screen while watching live on our WeChat mini-program for cross-border e-commerce, eliminating the need to visit another site to complete the purchase procedure.

　Product giveaways are also applied for and announced in real time, and the excitement of the live show can be directly linked to increased sales and sales channels.

　We hope to help turn a pinch into an opportunity in the inbound industry and other industries that are struggling due to the Corona disaster.