IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “the Company”), which provides overseas promotion and inbound support mainly for mainland China and cross-border e-commerce support for overseas markets, has been selected as a support partner for the “Subsidy for Overseas Demand Expansion Projects Using Digital Tools, etc.” project funded by the fiscal 2021 supplementary budget. IntaSect Communications Corporation (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “the Company”) has been selected as a support partner for the “Subsidy for Expanding Overseas Demand Using Digital Tools, etc.” project, which is part of the fiscal 2021 supplementary budget.
*Project Entity: Ministry of Economy, Trade and Industry; Management Secretariat: East Japan Marketing & Communications Inc.

This project is designed to help small and medium-sized enterprises (SMEs) that have excellent concepts and attractive regional resources but weak export sales channels and have not been able to fully tap into overseas demand, to actively incorporate cross-border EC to tap into changing overseas demand due to the impact of the spread of the new type of coronavirus infection. The purpose of this program is to subsidize a part of the expenses for branding and promotion, etc., to help small and medium-sized enterprises (SMEs) with weak export sales channels to capture overseas demand, which is changing due to the spread of the new type of coronavirus infection, to develop overseas sales channels and establish their brands.

SMEs applying for this project are required to receive business support from at least one of the selected support partners (we are one of them).
*Details https://digital-tool.jp/

■Outline of our support
We provide support to companies selling products in China through cross-border EC to expand sales through promotion. KOLs (Chinese influencers) have a particularly large influence in China, and we will distribute articles and videos utilizing KOL accounts on SNS and video platforms, which KOLs are particularly good at.

In order to ensure continuity, we will also consult with you on advertising and sales measures to be taken in conjunction with the promotion, and provide support for promotions that lead to sales. For sales measures, we will support maximizing the effectiveness of promotions by researching online sales conditions (price, volume, etc.) using our local group companies.

■Support Features
①One-stop support from operation of EC malls to proration in Greater China is our strength
We provide one-stop support for cross-border EC, from building and operating EC malls using the WeChat mini-program to promotion, logistics, customs handling, etc. We have implemented a variety of measures as part of mall operations to lead to product sales in EC malls. We have implemented a variety of measures as part of our mall operations in order to link products to sales at e-commerce malls, and we have been able to link to sales in the process.

(2) Cooperation with local group companies in China, with the majority of the promotion operation team consisting of members from China
In addition to Tokyo, we also have cooperation with local group companies in China. The majority of our promotion operation team is composed of members from China, and we conduct research and implement daily measures to disseminate information that incorporates local trends in China.

We are good at supporting effective measures in China, such as live distribution and operation of fan communities using KOLs.
When we transmit information from KOLs, we implement follow-up measures using operational advertisements to maximize the effect, and utilize the transmitted information. WeChat Group is characterized by its ability to provide support for effective measures in China, such as the operation of fan communities (groups of companies).

Leave it to us for cross-border EC operations, promotions, advertising operations, and marketing research in Greater China!
If you are a company that already sells products to China using cross-border EC or would like to expand your sales channels to China in the future, please contact us.

We want to promote and directly link to sales
・We want to use KOLs, but do not know how to proceed
・We want to distribute our products LIVE
・It is not easy to conduct research on similar products in China, such as at what price range and how many products are sold in the local market.

We will support you in resolving your concerns and issues related to your sales to China, such as

Promotion Achievements in Greater China “Cross-border EC Support for Small and Medium Enterprises in Kyoto”
The Kyoto Chuo Shinkin Bank (hereafter Kyoto Chushin), the top credit union in Japan, has contributed funds to build and is currently operating a cross-border EC mall, “Kyoto Yuhin Cross-border Shopping Mall”, in which small and medium-sized enterprises doing business with Kyoto Chushin can sell to China within a mini program on WeChat, which is used by more than 1.2 billion users in China. In addition, we have established and are currently operating a cross-border EC mall, “Kyoto Yuhin Cross-border Shopping Mall,” which allows small and medium-sized enterprises doing business with Kyoto CITIC to sell their products to China through a mini-program on WeChat, which is used by over 1.2 billion users in China. In addition, we are developing “Live Commerce,” a video distribution service featuring KOLs, Chinese influencers, for food products, alcoholic beverages, sundries, daily necessities, crafts, etc., displayed by participating companies.

[Inquiries regarding this matter]
Katakura, IntaSect Communications, Inc.
Mail: katakura.kazushi@intasect.co.jp
Web: https://www.intasect.com/contact.html