IntaSect Communications, Inc. (HQ: Chiyoda-ku, Tokyo, President: Tan Yufeng), an overseas promotion and inbound support company with a focus on China, will support the marketing activities of Hakodate City, Hokkaido, in promoting digital promotion activities in the Chinese market, such as sending out tourist information using Wechat and opening a cross-border EC mall, Hakodate City will support marketing activities, such as the dissemination of tourism information via Wechat and the establishment of a cross-border e-commerce mall.
　Hakodate City is therefore accepting applications from businesses that wish to participate in the Chinese cross-border e-commerce mall from June 22 (Wed) to July 22 (Fri), 2022. In addition, a project briefing and study session will be held on Wednesday, July 6, from 1:30 p.m. at the Hakodate Workers’ Welfare Center.

　Hakodate City will begin using the Chinese e-commerce platform WeChat, the world’s largest e-commerce market, to disseminate tourist information such as photos and videos, as well as to display city products and open a special page for the sale of city products from the end of July 2022. By selling and promoting Hakodate’s excellent products and arousing interest in the city, we aim to achieve a V-shaped recovery in Chinese tourists after the end of the new coronavirus infection.
　At the project briefing and study session to be held on Wednesday, July 6, Hakodate City will provide an overview of the project, and our company will provide an overview of cross-border EC, including the development of a mini-program using “WeChat” and methods to attract customers.
　
　In order to facilitate cross-border EC, we provide support for all the solutions required for entry into cross-border EC in China, including the construction of EC malls based on WeChat development, promotional support such as video distribution and live commerce using Chinese influencers known as KOL, advertising operation support, management and support, and logistics. We provide support for all the solutions needed to enter the Chinese cross-border EC market. (Examples of our achievements are shown below.)
We are pleased to announce that our proposal for this project has been adopted and we have been selected as a marketing support company for China in Hakodate City.

　According to the “FY2020 Industrial Economy Research Commission Project (Market Research on Electronic Commerce) Report” published by the Ministry of Economy, Trade and Industry in July 2021, the global cross-border EC market, especially in China, is expected to grow rapidly, from 85 trillion yen in 2019 to 530 trillion yen by 2026, a 6.2-fold increase. This is expected to be 6.2 times larger than the 85 trillion yen in 2019 to 530 trillion yen in 2026. The ban on accepting foreign tourists has also been lifted, and a recovery in inbound tourism is expected. Taking advantage of this opportunity, we are looking for businesses that want to take on the challenge of selling online to Chinese consumers, and are seeking to stimulate, develop, and expand new demand through Hakodate’s overseas expansion. Furthermore, through cross-border EC, we hope to stimulate interest in Hakodate and contribute to the expected recovery in demand from foreign tourists in the future.

How to apply
■Application period: June 22 (Wed) to July 22 (Fri), 2022 [1st call]
■Sales period: End of July, 2022 –
■Application conditions: Businesses located in the suburbs of Hakodate (individuals and corporations are not required)
* Products and foods that can be transported at room temperature must have a shelf life of at least 120 days
Some products may not be eligible to exhibit. Some products may not be allowed to be exhibited.

Examples of products: Seafood, confectionery, furikake, seasonings and other processed foods, beverages, alcoholic beverages, crafts, daily goods, cosmetics, cosmetics, and others
■Fees: No fees are required (only shipping costs from your company to the domestic warehouse in Tokyo)
If the maximum number of items to be offered under this program is reached, an exhibition fee may be required only for new exhibitors
(Please contact us for details). (Please contact us for details.)
■How to apply: Please contact us at the e-mail address in the following project briefing and study session.

About the Business Briefing and Study Session
■Venue ：Hakodate Workers’ General Welfare Center Sun Refre Hakodate Audio Visual Room
(2-14 Omorimachi, Hakodate City)
*Online participation via online conference application “Zoom” is also available.
Date & Time ： July 6, 2022 (Wed.) 13:30 – 15:00
※Consultation session will be held at the venue from 15:00.
■Participation Fee ：Free
■Registration Deadline ：July 6, 2022 (Wed.) noon
■Application Method ：Closed

Reference: Cross-border EC cases of local products at our company

[1] Support Model for Regional Financial Institutions
In 2021, a cross-border e-commerce site was built within the mini-program, an application on WeChat, which is used by more than 1.2 billion users in China.
　More than 136 companies have participated (as of May 2010), contributing to the sales of local industries and attracting the attention of relevant organizations as a business model for regional financial institutions.

[2]Municipal Business Model
We built a cross-border e-commerce site for the purpose of expanding sales channels for local products in municipalities.
More than 30 companies participated in the project, and we provided integrated support not only for store construction, but also for subsequent operations, logistics, promotions, and customer service.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : B-M Building 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established : November 2000
Business Activities : Cross-border EC for China, overseas promotion with a focus on China and Inbau
Support for China-based cross-border EC, affiliate management, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

　Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.

For inquiries from prospective exhibitors, please contact:
IntaSect Communications, Inc.