Hagi City started cross-border EC sales in China of local products using the WeChat mini-program.

 IntaSect Communications, Inc. (HQ: Chiyoda-ku, Tokyo; President: Tan Yufeng), an overseas promotion and inbound support company with a focus on China, will support the overseas sales channel development marketing of a cross-border EC mall in China that sells specialty products from Hagi City, Yamaguchi Prefecture.
 Sales began on August 1, 2022 through our WeChat mini-program “Japan Yushinkan”.

 A special Hagi City page will be set up on the WeChat mini-program “Nihon Yuusenkan,” where products from Hagi City companies that have applied to exhibit will be posted and sold as needed. At present, a total of 13 companies have applied for Hagi ware, cosmetics, and food products using Hagi City specialties, and the number is expected to increase in the future.
 In addition, we plan to conduct promotions (advertisement distribution and live commerce) to promote sales and Hagi City in the future.
< Image of the Hagi City special page of Nihon Yusenkan >


< How to view the Japan Yushokan Hagi City special page >
Install the WeChat app and read the following QR code to view the page.

Reference: Cross-border EC cases of local products at our company

[1]Regional Financial Institutions Support Model
In 2021, a cross-border e-commerce mall funded by regional financial institutions will be launched on WeChat, an application used by more than 1.2 billion users in China, and a cross-border e-commerce site has been built within the Mini Program.
With more than 140 participating companies and over 1,000 SKUs of products (as of August 2010), the site has contributed to the sales of local industries and is attracting the attention of various organizations concerned as a business model for regional financial institutions.

[2]Municipal Business Model
We built a cross-border e-commerce site for the purpose of expanding sales channels for local products in municipalities.
More than 30 companies participated in the project, and we provided integrated support not only for store construction, but also for subsequent operations, logistics, promotions, and customer service.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established : November 2000
Business Activities : Cross-border EC for China and overseas with a focus on China Promotion and inbound support, affiliate operation agency, system development, etc.
Capital :98.56 million yen
URL :https://www.intasect.com

 Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.


For inquiries from prospective exhibitors, please contact:
IntaSect Communications, Inc.