IntaSect Communications, Inc. (Head Office: Chiyoda-ku, Tokyo; President: Tan Yufeng), the official Japanese sole agency of Mafengwo, China’s largest travel information website, and a provider of overseas payment and other services, conducted a survey on travel to Japan on September 14, 2022 in mainland China, targeting people aged 25 and older. (Head office: Chiyoda-ku, Tokyo; President: Tan Yufeng), which provides overseas payment and other services, conducted a survey on travel to Japan on September 14, 2022, targeting people aged 25 and over in mainland China.

■Attributes of survey participants

The %、女性：61% ratio in this survey was male: 39 %、女性：61%. 27% were 25-29 years old %、30-34歳が40％、35-39歳が22%, and 11% were 40 years old or older. %。学歴は大学・短大卒が88%. About 90 respondents had a monthly income of 10,000 yuan or more, which is considered the average monthly income in China (approximately 206,000 Japanese yen *as of October 15, 2022) %、過去に日本への渡航歴がある人は56% in the past.

About 70% of respondents answered “within 6 months” for the timing of their trip to Japan.

Restrictions have been placed on overseas travel due to measures taken in response to the spread of the new coronavirus infection that began in December 2019, but in response to the question, “How soon will you travel after the plague is over and the tourist visa to Japan is reissued” (898 total responses), “within 3 months after the coronavirus is lifted” was the most The most common answer was “within 3 months after the lifting of the Corona” (285 (31.7)) %）、「6ヶ月以内」は277件（30.8% )). Together with the 64 respondents (7.1%) who answered that they would “go soon,” approximately 70% expressed interest in traveling to Japan within 6 months.

Regarding travel insurance for trips to Japan, 53 respondents said they “always purchase travel insurance” %、「たまに加入している」が33% travel insurance,” %を占めました。「コロナ保険」に関しては「1日100元（約2,000円）以下なら加入する」が半数以上の51% 86% of the total. More than half ( %を占めました。「コロナ保険」に関しては「1日100元（約2,000円）以下なら加入する」が半数以上の51% ) said they would purchase Corona insurance if it costs %を占めました。「コロナ保険」に関しては「1日100元（約2,000円）以下なら加入する」が半数以上の51%, and more than half (45%) said they would purchase it if it costs less than 50 yuan (approximately 1,000 yen) per day, indicating a high level of awareness regarding Corona insurance.

Europe and Japan are the most popular destinations for overseas travel. Fuji and Hokkaido are the top sightseeing destinations in Japan.

Regarding “Where would you like to go when you resume overseas travel” (multiple responses: up to 3 choices, 2,168 total responses), “Europe” was selected the most (564 responses, 26.0) %）で最も多く、次に「日本」の503件（23.2% ). Those who selected “Europe” and “Japan” %を占めました。続いて「タイ」は397件（18.3% 49. %を占めました。続いて「タイ」は397件（18.3%, nearly half of the total. %を占めました。続いて「タイ」は397件（18.3% ), followed by South Korea with 365 (16.8) %）、「アメリカ」は230件（10.6%.

Where would you like to go if overseas travel resumed? (Multiple responses: maximum of 3 choices)

In the “Japanese tourist destinations you would like to visit” (multiple responses: maximum of 3 choices, 2,713 %）、続いて北海道の502件（18.5% in total), Mt. Tokyo, which until the Corona era had a strong image as an “explosive shopping” destination, came in %）で3位でした。東京ディズニーリゾート、ユニバーサル・スタジオ・ジャパンの東西のテーマパークも合わせて439件（16.2% with 464 (17.1) responses. %）で3位でした。東京ディズニーリゾート、ユニバーサル・スタジオ・ジャパンの東西のテーマパークも合わせて439件（16.2% highly popular, with a combined total of %）で3位でした。東京ディズニーリゾート、ユニバーサル・スタジオ・ジャパンの東西のテーマパークも合わせて439件（16.2% ) visits.

As for “Criteria for choosing a destination” (multiple responses: up to 3 choices, 2,789 total responses), 258 respondents (9.3%) chose “convenient shopping,” %）だったのに対し、「自然を感じる場所」が617件（22.1%,” 570 respondents (20.4%) chose “a place with nice scenery,” %）、「体験ができるところ（アウトドア活動など）」が140件（5.0% outdoor activities, etc.). In contrast, “places to feel nature” was selected by 617 respondents (22.1), “places with good scenery” by 570 (20.4), and “places to experience ( %）、「体験ができるところ（アウトドア活動など）」が140件（5.0%. Enjoying natural scenery”, “Eating local specialties” and “Onsen (hot springs)” were also top choices for “What do you want to do in Japan?

Criteria for choosing a destination” (multiple answers: up to 3 choices, total of 2,789 responses)

The most common concerns when traveling abroad are “language barrier” etc.

As for “Tour Method” (multiple responses: up to 3 choices, total 1,816 responses), “Semi-Free Travel” in which airline tickets, hotels, etc. are arranged by a travel agency was %）と最も多く、次に「個人旅行」が526件（29.0% choice at 604 (33.3%) %）と最も多く、次に「個人旅行」が526件（29.0% ), indicating that private travel is preferred over tours that require group activities. Private travel is preferred over group tours, etc. On the other hand, respondents seemed to be anxious about the language barrier, with “language barrier” being the most common concern (666 (26.4), followed by %）、「中国語の表記が足りない」が303件（12.0% )).

Regarding “Payment Methods” (998 total responses), the majority of respondents (43.3%) “actively want to use electronic payments such as Wechat Pay and Alipay,” %、「電子決済、クレジットカード、現金の順番に使用」が240件（24.0%. Only a small number, 139 (13.9%), “actively want to use cash.”

■ Summary
The survey revealed that many young people living in China wish to travel to Japan on an after-colonizing trip. Popular tourist destinations used to be urban centers for “bombing” purposes, but scenic areas such as Mt. Behind this trend seems to be the spread of social networking services such as Xiaohongshu, the Chinese version of Instagram, Douyin (抖音短視頻), the app on which TikTok is based, and Weibo. On the other hand, language barriers seem to be a source of anxiety during travel, and the spread of Chinese notation and electronic payments such as Wechat Pay and Alipay seems to be important for inbound travel in the after-corona.

For a full response and graphical report of this survey, please apply using the inquiry form below. (Free of charge, but we may not be able to accept applications from other companies in the same industry, etc.)
*Applications have been closed.

■Survey Overview
Survey Period: September 14, 2022
Survey Method: Surveyed using the “Wind Chime System” service in China
Number of Questionnaires Collected (Valid Number): 998 copies
Target Population: 39 males %、女性61%
27% aged 25-29, 40% aged 30-34, 22% aged 35-39, 7% aged 40-44, 4% others
Target Area: China Targeted age group: 25 years old and older in

■Company Profile
Company Name: IntaSect Communications, Inc.
Representative: Tan Yufeng, President
Location: B-M Bldg. 2F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established: November 2000
Business: Cross-border EC for China and overseas promotion and inbound sales with a focus on China
affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.

For inquiries regarding this matter, please contact:
IntaSect Communications, Inc.