Overseas travel has been restricted for about three years due to measures to prevent the spread of the new coronavirus and other factors. Even now, inbound tourists are returning to Japan, although some restrictions remain in place. IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; President: Tan Yuhong), which provides a variety of services such as overseas payments mainly in China, Thailand, and other Asian countries, conducted a “Japan Travel Survey” from November 2 to November 20, 2022, targeting people aged 19 and older in mainland Thailand. The survey was conducted from November 2 to November 20, 2022 in mainland Thailand.
(The total number of respondents was 596, and the exchange rate in the text is 1 baht: 3.9 yen.)

■Attributes of survey participants

%、女性：70.4% Ratio>
Male: 28.6 %、女性：70.4% (non-response: 1%)
<Age>
19-22: 1.8%, 23-29: 16.4%, 30-36: 23.5 %、37歳以上：57.9%
(non-response: 0.4%)
<Education>
Graduate degree or above: 20.8 %、大学卒：67.8%, Vocational school degree: 5.0 %、高校卒など：6.4%
<Annual income> (Average annual income throughout Thailand is around 1.4 million yen)
Less than 15,000 baht (about 580,000 Japanese yen): about 30.2%
15,001-30,000 baht (about 580,000-1.17 million Japanese yen): About 28.7%
30,001-50,000 baht (about 1,170,000-1,950,000 Japanese yen): about 19.8%
50,001 baht (more than 1,950,000 Japanese yen): about 21.3

0 times: 195 (32.7) %）、１回：112人（18.8％）、2-3回：133人（22.3% ), %）　アンケート回答者の401人（67.3% or more times: 156 (26.2) %）　アンケート回答者の401人（67.3% have traveled to Japan.

Japan is the No. 1 destination country for overseas travel among Thai residents.

If international travel were to resume without restrictions as in Bifocalona, Japan was the most popular country/region to visit with 467 respondents (78.6%), followed by Europe with 58 respondents (9.8%) and South Korea with 23 respondents (3.9%). Nearly 80% of respondents wanted to travel to Japan.

Of the 401 respondents who had traveled to Japan in the past, 91.3 respondents were “satisfied” with food and beverage %、宿泊では86.8%, 80.3 with transportation %、観光地では93.0% regard to satisfaction surveys (satisfied, normal, dissatisfied, and very dissatisfied). The survey showed that many respondents were highly satisfied with their trips to Japan. Of the 195 respondents who had never traveled to Japan, 181 (92.8%) said they “would like to visit” Japan as an overseas travel destination. The remaining 14 respondents also answered that they would “consider” traveling to Japan, and none of them answered that they would “not want to go.

On the other hand, many respondents were still cautious about the timing of their trip to Japan, with 104 (17.4) saying they would like to go within three months, %）に対し、1年以上先との回答が356件（59.7%, accounting for about 60% of all respondents.

More than 90.9% of the respondents, or 90.9% of the total, answered that they would “purchase” or “consider” purchasing travel insurance for their trip to Japan. Of those who answered that they would consider purchasing insurance or would purchase insurance, 41.0% said they would purchase insurance if it cost less than 100 baht (approximately 390 yen) per day %、「1日200バーツ（約780円）以下なら加入する」が37.1% approximately %、「1日200バーツ（約780円）以下なら加入する」が37.1%, and 22.0% said they would purchase insurance if it cost less than 300 baht (approximately 1170 yen) per day.

Fuji and Hokkaido are the top tourist destinations in Japan.

Fuji” was selected the most by 137 respondents (23.0), %）、続いて「北海道」の110人（18.5% ), indicating that tourist destinations where one can fully enjoy nature were popular. Tokyo Disney Resort” came in third with 74 respondents (12.4) %）、観光・ショッピングなど利便性の高い「東京」が４位で63人（10.6%.

In relation to “What do you want to do in Japan,” the most popular answer was “Enjoy natural scenery (e.g., cherry blossom viewing)” (218 respondents, 36.6), followed by %）でした。２位は「ショッピング」で134人（22.5% ), “Gourmet food” (86 respondents, 14.4) %）、４位は温泉で70人（11.7% 11.7). The fourth was hot springs with 70 respondents ( %）、４位は温泉で70人（11.7% ). Also, due to the popularity of Japanese anime, “pilgrimage to sacred places” was selected by 33 respondents (5.5%).

■Digital media is the main source of information about Japan

Regarding “Sources of Information for Deciding Where to Visit,” a majority of respondents used digital media including SNS to gather information, with “Facebook” %）で１位、「日本政府関連の観光サイト」が128人（21.5% 213 respondents (35.7) %）で１位、「日本政府関連の観光サイト」が128人（21.5% second with %）で１位、「日本政府関連の観光サイト」が128人（21.5% ), and “YouTube” %）で3位、Pantip.com（タイで人気のあるオンライン掲示板サイト）が53人（8.9% with 79 respondents (13.3), %）で3位、Pantip.com（タイで人気のあるオンライン掲示板サイト）が53人（8.9% ) was fourth with %）で3位、Pantip.com（タイで人気のあるオンライン掲示板サイト）が53人（8.9% ). Only 10 respondents (1.7%) gathered information from magazines, suggesting a shift to digital media for gathering information when deciding on a tourist destination.

In terms of Japan-related media viewed on a daily basis, “SNS of Japanese celebrities” ranked first with 213 respondents (35.7%) %）、２位がインフルエンサー（タイ現地から情報発信）で170人（28.5% ) and “anime” with 80 respondents (13.4%).

Nearly half of the respondents were anxious about traveling abroad due to “poor health.

With regard to “Method of Travel to Japan,” “Individual Travel” was the most popular choice, with 377 respondents (63.3) %）。プライベートツアーも80人（13.4% followed by private tours with 80 (13.4). %）。プライベートツアーも80人（13.4% preferred by %）。プライベートツアーも80人（13.4% ), with those traveling on their own rather than in a group (group tours were preferred by 139 respondents, 23.3 %）。一方で、海外旅行での不安な要素については最も多かった回答が「体調不良」で268人（45.0%. On the %）。一方で、海外旅行での不安な要素については最も多かった回答が「体調不良」で268人（45.0% ). This result was influenced by the Corona disaster. Next was “language barrier” with 253 respondents (42.4%).

■ Summary

The survey revealed that many Thai residents would like to visit Japan as an overseas travel destination. Many of those who have traveled to Japan before considered their past trips to Japan to have been “satisfactory,” and the most popular tourist spots were places where they could feel the great nature of Japan, such as Mt. In terms of information gathering, digital media is the mainstream, with SNS such as Facebook and YouTube as well as “Japanese government-related tourism websites” being important sources of information.

We will provide a graphical report of all 32 questions of this survey for local governments, DMOs, private companies, and media organizations that are considering inbound promotion to Thailand.
Please apply using the inquiry form below. (Individuals and companies in the same industry are not eligible to receive this report.
*Applications have been closed.

■Inbound Promotion Trend in Thailand “Sanctification in Movies, Dramas, etc.

In Thailand, information is often shared on overseas travel-related SNS groups due to the high usage of SNS such as Facebook and Instagram.
　In addition, Thai movies and music videos shot in various locations in Japan have turned filming locations into sacred places, attracting many Thai tourists.

*Examples of location tourism in the Thai market
・2014 “Rising Sun” drama for a major Thai TV station
→Filming in Narita, Sawara, Kamogawa , etc. in Chiba Prefecture
Links / [ official website ] [ official YOUTUBE ]

The same year, the movie “Timeline”
→ Filmed in Karatsu, Yobuko, Okawachiyama, Yutoku Inari Shrine, etc. in Saga Prefecture
Link/[ Official website ]

・ 2015 Thailand LINE TV mini-drama “STAY Saga – Watashi ga Koishita Saga”
→ Filmed in Saga City, Karatsu City, Kashima City, Ureshino City, Takeo City, etc. in Saga Prefecture
The system in which the local film commission creates buzz to raise attention and awareness and then the local government promotes the film to the local market has been successful, The number of foreign visitors to Japan showed a high growth rate of 249.5% (2016) compared to the previous year.
Link/[ Official YOUTUBE ]

∙ 2018 Movie “Gravity of Love”
→ Filmed in Sendai, Shiogama, Matsushima-cho, Shiroishi, and other cities in Miyagi Prefecture
Autumn filming promotes the beauty of autumn leaves, making Sendai Daikanyin a famous spot
Links / [ Official YOUTUBE ] [ JNTO Article ] [ Netflix Distribution ]

・2020 TV Drama “Dung Duang Haruetai”
→ Filming in Yamagata City, Yamagata Prefecture, Kanayama Village, etc.
Links / [ Official website ] [ Official YOUTUBE ]

March 2021 Artist Notto Music Video
→The northern Kyushu area that the artist himself visited in the past is introduced as a memorable place
Link/ [ Official Website ] [ Program YOUTUBE

・March 2022 Japan release of the movie “Present Perfect”
→Thai-Japan co-production filmed in Higashikawa, Hokkaido, Japan; sequel “Present Still Perfec
to be released in Japan the following April
link/[ YOUTUBE teaser ]

Furthermore, in November 2022, the original drama on the global video streaming service, which will also be available in Thailand, will be set in Sapporo, Asahikawa, Memanbetsu, and other locations in Hokkaido, and there are growing calls on social networking sites in Thailand to visit Hokkaido this winter and tour the locations.
Link / [ YOUTUBE Special Video ] [ Netflix Distribution ] (Japanese only)

If you are a region, DMO, or company that would like to implement awareness measures for Thailand through films, music videos, SNS, etc., please feel free to contact us at the contact information below.

■Company Profile
Company Name: IntaSect Communications, Inc.
Representative: Tan Yufeng, President
Location: B-M Bldg. 2F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established: November 2000
Business Activities: Cross-border EC for China, overseas promotion and inbound sales with China as the main business Capital: 98.85 million yen
affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Established in November 2000. We provide one-stop support for inbound business to China based on the four pillars of web marketing to Japan, Greater China, and Thailand, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reforms such as electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.

For inquiries regarding this matter, please contact:
IntaSect Communications, Inc. in charge of surveys
Web: https://www.intasect.com/contact.html