IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), a provider of overseas promotion, inducement of visitors to Japan, and cross-border EC support, conducted an accompanying tour for Chinese executives involved in textile and apparel-related industries to visit Okabun Textile Co. (Headquarters: Kamigyo-ku, Kyoto-shi, Kyoto; President: Shusuke Okamoto; hereinafter referred to as “Okabun Orimono”), a textile company established over 300 years ago in Kyoto.

This tour was made possible by Kyoto Chuo Shinkin Bank (head office: Shimogyo-ku, Kyoto-shi, Kyoto; President: Makoto Shiranase), which has invested funds in the “Kyoto Yuhin Cross-border Shopping Mall” for China, which will be operated by IntaSect from 2021. This will be the first step to attract group tourists from China through “Kyoto Superior Cross-border Shopping Mall” as inbound tourism, which had been depressed due to the Corona disaster, is rapidly recovering.

(Left) Group photo of tour participants on the day of the tour (Right) Visit to Okabun Orimono, a textile company in Kyoto

Background and History of this Tour
The cross-border e-commerce mall “Kyoto Superior Cross-border Mall” started its operation in 2021 as an initiative of Kyoto Chuo Shinkin Bank’s support program for its business partners to encourage Chinese consumers to purchase products of Kyoto-based companies even though they are unable to visit Japan due to the Corona disaster. The “Kyoto Superior Products Cross-border Market” will not only use influencers to raise awareness and promote sales of the products on display, but will also promote the recovery of tourism demand that has declined in the Corona Disaster and encourage tourists who visit Japan after the disaster to consider Kyoto as a future travel destination. In order to encourage tourists visiting Japan after Corona to consider Kyoto as a future travel destination, we have also been disseminating information on “experiences (koto)” that cannot be experienced unless one actually visits Kyoto. These efforts caught the attention of a Chinese travel agency and led to the planning and holding of an accompanying tour to Okabun Orimono, a textile company with a long history in Kyoto.

About this tour -Inviting customers to visit Japan through a cross-border e-commerce mall for China
About 30 people participated in this tour, mainly executives from textile and apparel-related industries in China. The company we visited, Okabun Orimono, is one of the oldest textile companies in Kyoto, celebrating 333 years in business this year. In light of the fact that QR code payment is the mainstream in China, Okabun Orimono introduced WeChat Pay and Alipay to coincide with this tour. By preparing an environment that allows mobile payment, it will be easier for attendees to purchase products they like on the spot.

On the day of the tour, participants were invited to shop on the spot, leading to sales of high-priced products costing several hundred thousand yen. In addition, since the tour was attended by executives from the textile and apparel industry, many participants asked questions from a manager’s perspective about the fact that Okabun Orimono has existed for over 300 years as one of the leading textile companies in Kyoto. Many participants were interested in the fact that Okabun Textile has been one of the leading textile companies in Kyoto for more than 300 years, and also in the fact that the company has adopted modern technology in its production while continuing to carry on the tradition. Many participants were interested and concerned about the company’s production, which incorporates modern technology while continuing the traditions.

Products purchased on the day of the tour

<Outline of the Attendance Tour>
Date: Monday, May 29, 2023
Companies to be visited: Okawen Textile Co.
Target of the tour: Management and others involved in textile and apparel-related industries in China
Number of tour participants: Approximately 30 persons

IntaSect’s first tour to attract group visitors from overseas through a cross-border e-commerce mall for China was very well received by both the participants and the companies they visited, We would like to continue to plan tours to special places that can only be experienced in that region, such as “history, culture, and traditions”.

About the EC Mall “Kyoto Yuhin Cross-border Shopping Mall
Kyoto Yuhin Cross-border Shopping Mall” is a cross-border e-commerce mall launched by Kyoto Chuo Shinkin Bank and IntaSect in June 2021 in time for the biggest e-commerce sale in China. This initiative, which began as a support project for Kyoto Chuo Shinkin Bank’s corporate clients, currently has more than 150 participating companies and handles approximately 1,200 SKUs (as of June 2023). In addition to the promotion of the products on display, such as through influencers and live broadcasts, the program also aims to increase awareness of the companies and the region so that people will visit the area as a future travel destination.

<Outline of “Kyoto Selection Mall (Global)”>
Name of the cross-border e-commerce mall: “Kyoto Selection Mall (Global)” (English name: “Kyoto Selection Mall (Global)”)
(English name: “Kyoto Selection Mall (Global)”
(Japanese translation: “A cross-border EC mall featuring the best of Kyoto”)

Exhibitors (examples):
・Gion Tsujiri Corporation
・Uji no Dew Tea Corporation (Fukujuen Group)
・Kyoto Kitcho
・Shimogamo Saryo
・Kurochiku
・Joyo Shuzo
・Sasaki Shuzo
・Kinshi Masamune
・Tanba Wine Corporation and others (selected)

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : 2F B-M Bldg. 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established : November 2000
Business Activities : Cross-border EC for China and overseas with a focus on China Promotion and inbound support, affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.