IntaSect Communications, Inc. (Head Office: Chiyoda-ku, Tokyo; President: Tan Yufeng), the official Japanese sole agency of Mafengwo, China’s largest travel information website, and a provider of overseas payment and other services, conducted a survey in mainland China on May 23 and 24, 2023, targeting visitors aged 25 to 49 or older. (Headquarters: Chiyoda-ku, Tokyo; President: Tan Yufeng) conducted a survey on willingness to visit Japan in China on May 23 and 24, 2023, targeting people aged 25 to 49 or older in mainland China (1,043 responses, including 555 males and 488 females, using the survey function of the messenger application “Wechat” (provided by Tencent)).

■About Survey Attributes

　The %、女性：46.8% ratio in this survey was 53.2 for males %、女性：46.8%. 35.9% of males were 25-29 years old %、30-34歳が29.4％、35-39歳が20.4%, and 14.4% were 40 years old or older. %。女性25-29歳が43.9%, 25.0% were 30-34 years old, 16.0% were 35-39 years old %、40歳以上は15.2%. 10.3% had monthly incomes of ¥60,000 or less %、6万円-12万円が32.4%, 35.9% ¥120,000-¥200,000 %、20万円-40万円が16.9%,000, and 4.6% ¥400,000 or more.
*May 2023 According to the National Bureau of Statistics of China, in 2022, the average monthly income of non-private business workers in urban China was about 9,500 yuan (approx. ¥185,500), and the average monthly income of private business workers was about 5,436 yuan (approx. ¥106,125).

■Motivation to visit Japan is high, with 91.4% of respondents wishing to return

　Of those who responded to the survey, 374 (35.9 %）。訪れたことがない人は669人（64.1% had visited Japan. %）。訪れたことがない人は669人（64.1%. In a survey conducted last fall (conducted by our company on September 14, 2022), when asked “Where would you like to go if overseas travel resumes” (multiple choice: up to 3 choices, total number of responses 2,168), “Europe” was %）で最も多く、次に「日本」の503件（23.2% choice with 564 (26.0), %）で最も多く、次に「日本」の503件（23.2% ), The survey showed that many respondents continue to be interested in traveling to Japan. Of those who had visited Japan, 342 (91.4%) indicated that they would like to visit Japan again, indicating that many tourists would like to return.

　Of those wishing to visit Japan again, the largest number of respondents (137 (40.1)) answered that they would use their paid vacations (single choice), %）で、次に秋の大型連休とされる「国慶節を利用する」と答えた人が97人（28.4%, and 58 (17.0) who said they would use summer vacation %）。中国からの観光客といえば、一般的には春節（旧正月）をイメージされる方も多いですが、「春節を利用する」と答えた人は26人（7.6%%）。中国からの観光客といえば、一般的には春節（旧正月）をイメージされる方も多いですが、「春節を利用する」と答えた人は26人（7.6%.

*Following are the 342 survey respondents who responded that they would like to visit Japan again.

■Purpose of visit: More than 90% of respondents chose “sightseeing spots. Followed by “Japanese food” in second place.

　Regarding the “What is your reason for traveling to Japan?” survey (multiple choice), “To visit tourist attractions” ranked first with 309 responses (90.4) %）とほとんどの回答者が観光を強い関心を持っていました。次いで「日本食を食べたい」が276件(80.7% ). Wanting to shop in Japan” came in third with 233 (68.1) %）でした。訪れたいエリア（単一選択）については、北海道の人気が高く115件（33.6% As %）でした。訪れたいエリア（単一選択）については、北海道の人気が高く115件（33.6% ), followed by Kanto (Ibaraki, Tochigi, Gunma, Yamanashi, Nagano, Saitama, Chiba, Tokyo, Kanagawa) with 87 (25.4) %）、九州（福岡、佐賀、長崎、大分、熊本、宮崎、鹿児島）が43件（12.6%, Kinki (Shiga, Kyoto, Nara, Kinki (Shiga, Kyoto, Nara, Wakayama, Osaka, Hyogo) accounted for 39 cases (11.4%). This is a continuation of the trend seen in our previous survey conducted last fall, in which many respondents preferred “sightseeing” to “shopping” as the purpose of their visit to Japan.

　Fuji was the most popular destination (518 respondents (19.1%) %）、続いて北海道の502件（18.5% )), and Tokyo, once associated with “bomb-buying,” came in third with 464 respondents (17.1%). Sightseeing in Tokyo, which evokes the image of “shopping” in the past, came in third with 464 responses (17.1%).

■After Corona, willingness to visit Japan is on the rise

　Restrictions have been placed on international travel due to measures taken in response to the spread of the new coronavirus infection that began in December 2019. Regarding the questionnaire (single choice) on willingness to visit Japan in the so-called “before corona” and “after corona,” 152 (44.4) respondents said their willingness to visit Japan had increased %）、「変わらない」と回答した人が92人（26.9%%）、「変わらない」と回答した人が92人（26.9%. Ninety-eight respondents (28.9% %）でした。訪日予算については、「ビフォーコロナ」では、10万円-30万円と回答した人が115件（33.6% answered that their “willingness to visit Japan has decreased. In the ” %）でした。訪日予算については、「ビフォーコロナ」では、10万円-30万円と回答した人が115件（33.6%,” 112 (32.8) answered “300,000-600,000 yen %）、60万円以上は95件（27.8% ) answered “600,000 yen or more,” while in the “After Corona” category, 113 (33.0) respondents answered “600,000 yen or more” the %）と最も多く、10万円-30万円と回答した人が112件（31.6%. The “After Corona” category had the %）と最も多く、10万円-30万円と回答した人が112件（31.6% ) and those who answered 300,000-600,000 yen (100 (29.2%)).

■ Concerns when visiting Japan, language barrier, payment methods, etc.

　When asked about their concerns when visiting Japan (multiple choice), the most common concern was still “language barrier” with 206 responses. Next was “cultural clashes” (145 responses), followed by “lack of convenient payment methods” (133 responses). Regarding “payment methods,” in last fall’s survey (998 total responses), the majority of respondents (43.3%) “actively want to use electronic payment methods such as Wechat Pay and Alipay, %、「電子決済、クレジットカード、現金の順番に使用」が240件（24.0% and 139 (13.9%) “actively want to use cash. The cashless shopping is a new need among Chinese tourists, with only a small number of respondents (13.9%) saying that they “want to go cashless”.

SNS is the mainstream method for gathering information, and animation, games, and other subculture are popular.

　SNS and OTA/travel information websites were again the most popular sources of Japan-related information in the multiple-choice survey. Douyin (China’s version of TikTok)” was selected by 190 respondents (55.6% %）、「RED（中国版インスタグラムともいわれています）」が184件（53.8% ), and “Weibo (China’s version of Twiter)” by 162 (47.4%) %）と上位を占めています。続いて「検索エンジン」が140件（40.9% This was %）と上位を占めています。続いて「検索エンジン」が140件（40.9% ) and “news sites” with 74 (21.6%).

Anime” %)でした。「ゲーム」も「経済（184件：51.6% the most popular news item of interest (190 (57.3)), followed by “Economy” (184: 51.6) and “Trends” (162: 45.0), with 140 (40.1). %)でした。「ゲーム」も「経済（184件：51.6% ” was the %）」に次いで４番目に多い140件（40.1% ” %)でした。「ゲーム」も「経済（184件：51.6% ) and “Trends” (162 (45.0)), showing a concentration of interest in this proudly Japanese subculture.

■ Summary
Similar to the previous survey (last fall), we found that the most popular tourist destinations for those wishing to travel to Japan are those from central Tokyo to outdoor destinations such as Hokkaido. The reason behind this is, again, dependence on social networking services. Marketing on “Douyin (Chinese version of TikTok),” “RED,” and “Weibo” has become an important means of attracting Chinese tourists. In addition, the need for electronic payments is high, and the introduction of systems such as Wechat Pay and Alipay that meet these needs is becoming a prerequisite for attracting Chinese tourists.

Company Profile
Trade name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : B-M Bldg. 2F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business activities : Cross-border EC for China and overseas promotion and inbound support mainly in China, Affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we provide customer attraction support such as “IntaPay,” a multi-payment system for WeChat Pay and Alipay+, and Baidu advertising; work style innovation such as electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of Japanese and overseas SNS posts, We are developing a wide range of businesses in Japan and overseas using cutting-edge technologies.