IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), which provides overseas promotion, inducement of visitors to Japan, and cross-border EC support with a focus on China, will participate in the online seminar “New Strategies for China Inbound in 2023,” hosted by the Japan-China Tourism Business Association on July 5 (Wednesday). (hereinafter referred to as “IntaSect”) will be a speaker at the online seminar “Basic Course for New Strategies for Inbound Business in China in 2023” hosted by the Japan-China Tourism Business Association on Wednesday, July 5. Our company will speak on the theme of “After Corona China New Inbound Measures: Strategies for Utilizing Mafengwo, Baidu, and Tencent Advertising”.

Background and Contents of this Seminar
With the relaxation of waterfront measures against new coronavirus infection, foreign tourists have been visiting Japan one after another, and there are high expectations for strong tourism demand. In China, too, the zero-corona policy has been substantially eased, and expectations for international traffic between China and Japan have been rising.

The Japan-China Tourism Business Association, which works to build bridges between Japanese and Chinese companies, has invited representatives from companies familiar with inbound business in China to participate in an online seminar to explain China inbound marketing measures from various perspectives, including the latest information on After Corona, marketing methods, examples of inbound responses in the With Corona era, and methods for developing advertisements through online media. The seminar will cover the latest information and marketing techniques of After Corona, case studies of inbound marketing in the With Corona era, and methods of advertising through online media. The seminar will include a talk session by the lecturers, introduction of the campaign, and a Q&A session.

Ryo Tatsumi, who is in charge of advertising in China as part of inbound measures in the Multilingual Promotion Team of the Overseas Advertising Promotion Group at IntaSect, will speak on “After Corona China New Inbound Measures: Strategies for Utilizing Mafengwo (Mafengwo: the most popular travel information medium used for gathering information on overseas travel *①), Baidu (the number one search engine in China in terms of market share *②), and Tencent advertising. (the travel information media most frequently used to gather information on overseas travel *①), Baidu (China’s number one search engine in terms of market share *②), and Tencent advertisements”.
*① According to Japan National Tourism Organization (JNTO), December 2020 JNTO’s WeChat account followers n=2,624
*② According to CNNIC 2017

Seminar Summary
Seminar Title: “Basic Seminar on New Strategies for China Inbound in 2023”
Date: July 5, 2023 (Wed.) 10:00-11:30
Location: Online Zoom session
Fee: Free
Participation Limit: 150 people on a first-come, first-served basis
Main Target: – People who want to know the current market environment
– People who want to know efficient promotion methods in a shortage of human resources Those who want to know how to promote their business efficiently in the midst of a shortage of human resources
・Municipalities, regions, and tourism-related corporations (DMOs)
・Tourism, travel, and lodging-related businesses
・People considering advertising marketing in China through online media
Official website: https://peatix.com/event/3622144/
Main Sponsor: Japan-China Tourism Business Association Japan-China Tourism Business Association
Cooperation by: Entrance Corporation

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10:00-10:10 Opening Remarks｜Mr. Wang Chen, President, Japan-China Tourism Business Association
10:10-10:25 Mr. Hiroshi Tanaka, OS Corporation
“The Latest Trends in the Chinese Market and Basic Understanding of Inbound Marketing Strategies”
10:25-10:45 Mr. He Xiao, Cross Border Next Corporation Mr. Xia
“After Corona China New Inbound Policies: What is the creative that resonates with consumers using RED and Teng Ying?”
10:50-11:10 Mr. Ryo Tatsumi, IntaSect Communications, Inc.
“After Corona China New Inbound: How to leverage Mafengwo, Baidu, and Tencent advertising”
11:10-11:30 Q&A and talk session
*For more information about this seminar, please visit the official website above, For more information on this seminar, please visit the official website above.

Company Profile
Trade name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : B-M Bldg. 2F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business activities : Cross-border EC for China and overseas promotion and inbound support mainly in China,
Affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.