IntaSect Communications, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Tan Yufeng; hereafter “IntaSect”), which has been in mainland China since 2002 and is the official exclusive Japanese agent for Mafengwo, the most popular travel information media* in China for gathering information on overseas travel, has announced that it will release a new travel magazine, “Mafengwo: China Travel Trends after Corona! IntaSect Communications Corporation (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), which is also the official exclusive agency of “Mafengwo” in Japan, will hold the “China Travel Trend after Corona” on July 25, 2023 (Tue.)! A seminar on how to attract travelers was held at the Marunouchi Building Hall on Tuesday, July 25, 2023.

Ma Beezus” ( https://www.intasect.com/mafengwo/ ) is, It is one of the largest travel information media in China, with more than 100 million users, mainly young Chinese, and its popularity extends to mainland China and Greater China. Users can post their experiences of their travel destinations, and the number of reviews posted each month has reached approximately 1 million (monthly). The seminar was attended by approximately 250 people interested in inbound tourism from China, including Japanese commercial facilities, tourist facilities, and local governments.

In his opening remarks at the seminar, IntaSect President Tan Yufeng said, “After the Corona Disaster, inbound tourism has returned once again. The “Ma Bee Pit” has also seen new development over the past three to four years. At the same time, the needs of Chinese tourists are changing. For example, we expect that experience-based travel will become more and more popular, such as camping with a view of Mt. For Chinese tourists, “Ma Bee Square” is said to be the most popular way to obtain information on what to do, what to experience, and where to shop when they visit Japan. Together with the team of “Ma Bee Orchid,” the IntaSect team, and all of you here today, we hope to boost the inbound market in Japan.

The seminar began with an introduction of “Marketing Strategies for the Chinese Market” by Yoshinori Hashimoto, Overseas Promotion Department, Japan National Tourism Organization (JNTO), followed by a lecture by Yu Taku, CMO of Ma Bee Orchid, on the theme of “‘Ma Bee Orchid’ as told by its management”. In addition, Liu Tingting, sales manager of Ma Bee Orchard, gave a lecture titled “Thorough Explanation of Inbound Customer Attraction Utilizing Ma Bee Orchard” on what kind of image Chinese travelers have of Japan nowadays, and the trends of Chinese travelers and how to attract customers as revealed by the big data possessed by Ma Bee Orchard.

From IntaSect, Masahiro Shimokawa, General Manager of the Sales Management Consulting Division, presented a new project for Japan titled “Reunited with Japan. He also introduced a new project for Japan titled “Reunited with Japan.” In addition, documentary director Ryo Takeuchi, who plans to distribute “Longitudinal Journey through Japan,” a content introducing Japan on the “Ma Bee website,” was a guest speaker at this seminar and introduced the actual project. Mr. Ryo Takeuchi, a documentary director who plans to distribute “Longitudinal Journey through Japan,” a content introducing Japan on “Ma Bee Square,” was a guest speaker at the seminar and introduced his actual efforts.

<Seminar Speakers>
▼ Yu Taku, CMO, Mafengwo, Beijing Mafengwo Network Technology Co.

▼ Mr. Yoshinori Hashimoto, Overseas Promotion Department, Japan National Tourism Organization (JNTO)

IntaSect will continue to actively support a variety of customers, including commercial facilities, tourist facilities, and local governments, who have problems attracting inbound customers.

*Based on a survey of travel information media most frequently used to gather information on overseas travel.
December 2020, Japan National Tourism Organization (JNTO) (JNTO’s WeChat account followers n=2624)

Outline

Seminar name: “Mafengwo” talks about China’s post-Corona travel trends!
A seminar to disclose know-how on how to attract travelers
Date: Tuesday, July 25, 2023, 14:00-15:30 (Registration starts at 13:10)
Venue: Marunouchi Building Hall (Marunouchi Building 7F, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo)
Number of participants: approx. 250
Organized by: IntaSect Communications, Inc.

<Program

Moderator: Ms. Duan Wengui (active as a model and commentator, appearing in NHK’s “Chinese on TV”, etc.)
13:10: Registration starts (doors open)

14:00 – 14:10: Greeting from Tan Yufeng, President, IntaSect Communications, Inc.
14:10 – 14:20: Greeting from Yoshinori Hashimoto, Overseas Promotion Department, Japan National Tourism Organization (JNTO)
14:20 – 14:30: A manager talks about “Mafengwo”
Lecturer: Beijing Mafengwo Network Technology Co. (Mafengwo) CMO Mr. Yu Taku
14:30 – 15:00: In-depth explanation of attracting inbound customers using Mafengwo
Lecturer: Mr. Liu Tingting, Sales Manager, Beijing Mafengwo Network Technology Co.
15:00 – 15:30: “Reunited with Japan” New project presentation for Japan
Lecturer: Masahiro Shimokawa, General Manager, Sales Management Consulting Division, IntaSect Communications, Inc.
Guest: Mr. Ryo Takeuchi, Documentary Director
15:30 : Event ends

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : 2F, B-M Bldg. 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established : November 2000
Business Activities : Cross-border EC for China and overseas with a focus on China Promotion and inbound support, affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL：https://www.intasect.com

Established in November 2000. We provide one-stop support for inbound business for China based on four pillars: web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.