IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), which provides overseas promotion and inbound support for China, Taiwan, and other countries, has launched a new service to survey Chinese consumer trends in order to efficiently capture the inbound needs of the after-Corona era. The new service will be launched today, August 10 (Thursday).

■Background leading up to the launch of the new service
The number of foreign visitors to Japan announced by the Japan National Tourism Organization in July 2023 (June 2023 estimate) exceeded 2,073,300, topping 2 million and recovering to a scale exceeding 10 million in the first half of the year.

By region, “the increase in the number of foreign visitors to Japan in East Asia, including Taiwan, and the recovery in Europe, the United States, Australia, and the Middle East, especially in the United States and Australia, exceeding the same month in 2019, were the factors pushing up this month (*1),” according to the report.

However, China, which was the largest market prior to the Corona disaster, had only 208,500 visitors in the same announcement, equivalent to 23.7% compared to June 2019, mainly due to the fact that group travel to Japan has not resumed.

Meanwhile, according to the Japan Tourism Agency’s preliminary national survey results for the second quarter of 2023 (1st preliminary report) of the Survey of Trends in Foreign Visitor Consumption in Japan, The amount of inbound travel spending by foreigners to Japan was 1,205.2 billion yen, 95.1% of the same period in 2019, before the Corona disaster. This is despite the fact that inbound travel from China, which used to be the largest market for inbound travel to Japan, has yet to fully recover, recovered to almost the same level as before the Corona Disaster. The number of inbound travelers to Japan recovered to almost the same level as that before the Corona disaster.

Now that group travel from China has resumed, this consumption is expected to increase further, making it extremely important to capture the insights of Chinese consumers in order to effectively capture inbound needs. Therefore, IntaSect, which has local offices in six cities in China, has decided to conduct a survey of Chinese consumers, IntaSect, which has local offices in six cities in China, has decided to launch a new service that provides inexpensive surveys targeting Chinese consumers. In addition, we have decided to launch a new service to provide inexpensive surveys targeting Chinese consumers.

1 Adapted from press release by Japan National Tourism Organization
https://www.jnto.go.jp/news/press/20230719_monthly.html

■Outline of New Service
China Local Web-based Questionnaire
We will conduct an inexpensive survey of Chinese local consumers’ awareness by utilizing a survey service for the local Chinese market.
Cost/Minimum: 59,800 yen and up (Plan A, raw data only [translated into Japanese])

Chinese in Japan Sampling Research for Chinese Residents in Japan (*2)
We will give sample products to Chinese residents in Japan for their experience, and conduct reports on their impressions of the products and group interviews.

Chinese Sampling Research in China Chinese Residents in China Sampling Research (*3)
We will give sample products to local residents in China for their experience and report their impressions of the products.

*2, 3 For details, please contact the Multilingual Promotion Team of the Overseas Advertising Promotion Group of the Company.

Examples of services provided by IntaSect for the Chinese and Taiwanese markets
We offer the following services and more as promotional services in the Chinese and Taiwanese markets (inbound sales, overseas sales, etc.).

… China’s largest travel information media, “Ma Bee Vault( https://www.intasect.com/mafengwo/ )
By utilizing the most popular travel information media (*4) in China when gathering information on overseas travel, it is possible to send out information on what to do in Japan, what to experience, and where to shop, etc. The company will be able to provide information on what to do in Japan, what to experience, where to shop, and so on.
We are the official exclusive distributor of “Ma Bee-keepers” in Japan.
4 Based on a survey of travel information media most frequently used to gather information on overseas travel.
December 2020, Japan National Tourism Organization (JNTO) survey (JNTO WeChat account followers n=2624)

Japan Invitation of influencers living in Japan and overseas (China and Taiwan) and information dissemination
Influencers will be invited to tourist attractions, tourist facilities, commercial facilities, restaurants, manufacturers, etc., to experience our services and products, and disseminate information via Chinese SNS.

China Cross-border EC to China, general trade to China
We sell good products from various regions to China through various routes, including alcoholic beverages, confectionery and other food products, baked goods, cosmetics, daily necessities and sundries, etc.

SNS operation and video planning and production for overseas (China, Taiwan, etc.) SNS operation agency and video planning and production for overseas (China, Taiwan, etc.)
We operate official SNS accounts for each market and run advertisements on behalf of our clients to get more people to see their articles.

■Future Initiatives
The suspension of traffic due to the new coronavirus infection has had a tremendous impact not only on tourism but also on many other industries. Now that daily life is gradually returning to normal, IntaSect will continue to provide support to organizations and companies throughout Japan to help them attract visitors to Japan and sell their products overseas in order to contribute to the recovery and revitalization of the economy as a whole through the recovery of the tourism industry, which generates the movement of people and goods.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : 2F B-M Bldg. 3-1 Kanda Ogawa-cho, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business Activities : Overseas promotion and inbound (inbound to Japan) support mainly in mainland China and Taiwan
Cross-border EC for China, affiliate operation agency, affiliate site patrol,
system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

As an inbound promotion business mainly for mainland China and Taiwan, we are the core agency for Baidu advertising, the official exclusive agency in Japan for Mafengwo, the No. 1 travel social media site in China, and other customer attraction support, KOL and video solutions, cross-border e-commerce support, WeChat Pay, Alipay and other multi-payment “IntaPay”, social network post monitoring, affiliate large-scale operation improvement, affiliate site patrol, offline development, work style reform such as e-contracts, AI/healthcare IoT-related services, and more. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., other cutting-edge technologies such as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., are used as weapons in a wide range of domestic and international businesses. We are currently developing a wide range of businesses both domestically and internationally using cutting-edge technologies.