IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), which provides support for overseas promotion and inbound travel to China, Taiwan, and other countries, began offering a new service in August to survey Chinese consumer trends in conjunction with the ban on group travel to Japan from China. In August, the company began offering a new service to survey Chinese consumer trends in conjunction with the lifting of the ban on group travel to Japan from China. Prior to this, a survey on cosmetics was conducted in June this year in China targeting women over 20 years old. In this news release, we present the results of the survey.

This survey was conducted from June 8 to 10, 2023, using the survey function on Wechat, a messenger application provided by Tencent, targeting women (522 respondents in total) aged 20 and older living in major metropolitan areas in mainland China (Shanghai, Beijing, Shenzhen, Chongqing, Guangzhou, Suzhou, Chengdu, Wuhan, Hangzhou and Nanjing). The survey was conducted with a total of 522 respondents.

■Attributes of Respondents
The demographics of those who participated in the survey were: 8.62 %（45人）、25〜29歳が38.12% respondents) were between 20-25 years old %（45人）、25〜29歳が38.12% (199 respondents) were between %（45人）、25〜29歳が38.12%, 26.05 %（136人）、35〜39歳が10.73% ) were between 30-34 years old %（136人）、35〜39歳が10.73% (56 respondents) were between %（136人）、35〜39歳が10.73%, 4.79 %（25人）、45〜49歳が3.26% ) were between 40-44 years old %（25人）、45〜49歳が3.26% (17 respondents) %（25人）、45〜49歳が3.26% and 8.43 % (44 respondents), for a total of 522 respondents.
Monthly income was 10.15 %（53人）、6万円〜12万円が28.16% respondents) below 60,000 yen %（53人）、6万円〜12万円が28.16% (147 respondents) %（53人）、6万円〜12万円が28.16%, 32.57 %（170人）、20万円〜40万円が22.80% respondents) between 120,000 yen and 200,000 yen %（170人）、20万円〜40万円が22.80% (119 respondents) %（170人）、20万円〜40万円が22.80%, and 6.32% (33 respondents) above 400,000 yen.

*May 2023 According to the National Bureau of Statistics of China, in 2022, the average monthly income of non-private business workers in urban China will be about 9,500 yuan (about 190,000 yen) and the average monthly income of private business workers will be about 5,436 yuan (about 108,635 yen).

■Approx. 80% of women living in large cities in China have used Japanese cosmetics.
In this survey, 78.9 %（412人）が「使用したことがある」と回答。そのうち37.7% used Japanese cosmetics. Of these, %（412人）が「使用したことがある」と回答。そのうち37.7% (197) %（215人）が「使用したことがあるが今は使っていない」と回答しました。「使用したことがない」と回答した人は21.1% they “still use” them, while the remaining 41.2 %（215人）が「使用したことがあるが今は使っていない」と回答しました。「使用したことがない」と回答した人は21.1% (110) of the %（215人）が「使用したことがあるが今は使っていない」と回答しました。「使用したことがない」と回答した人は21.1%.

The 412 respondents who answered that they “still use” or “have used but do not use now” were asked where they purchased their Japanese cosmetics (including EC. The most common answer was 62.4 %（257人）でした。続いて多かったのが、海外越境ECサイトで36.7% ) on Chinese EC sites. The %（257人）でした。続いて多かったのが、海外越境ECサイトで36.7% (151 respondents). Purchased during a trip to Japan” was selected by 21.6% (89 respondents). This was the third most common response, along with purchases at shopping malls in China. Considering that it has not been easy to visit Japan for about 3 years due to the Corona disaster, this is considered to be a large percentage.

■ 75.3% of respondents purchased at duty-free stores, and drugstores were also popular among users
Of the 89 respondents who made purchases during their trip to Japan, the most popular store (including e-commerce; multiple answers) was duty-free shops (75.3 (67 respondents)). The %（67人）。２番目に多かったのがドラッグストアで42.7% (38 respondents) and department stores at 22.5% (20 respondents).

Regarding the timing of their decision to purchase Japanese cosmetics, 28.1 %（25人）、「旅行中に現物を見て買った」が24.7% respondents) said they “decided to buy before the trip” %（25人）、「旅行中に現物を見て買った」が24.7% (22 respondents) %（25人）、「旅行中に現物を見て買った」が24.7%,” almost the same number. The largest number of respondents, 47.2% (42 respondents), answered “both,” suggesting that the marketing is effective not only before the trip, but also during the trip.

■About 60% of the respondents’ monthly cosmetics-related budget is less than 10,000 yen
The 522 women who responded to the survey spent 63.8 %（333人、2,000円以下を含む）で最多でした。一方で、2万円以上使う、と回答した人も12.6% ) of their monthly cosmetics spending on cosmetics, the %（333人、2,000円以下を含む）で最多でした。一方で、2万円以上使う、と回答した人も12.6% percentage at 10,000 yen or less. On the %（333人、2,000円以下を含む）で最多でした。一方で、2万円以上使う、と回答した人も12.6% (66 respondents) said they %（333人、2,000円以下を含む）で最多でした。一方で、2万円以上使う、と回答した人も12.6% yen, indicating that a certain percentage of them spend %（333人、2,000円以下を含む）で最多でした。一方で、2万円以上使う、と回答した人も12.6% yen. 6.5 %（34人）で3万円以上と回答した人の7.1% respondents) said they spend less than 2,000 yen, almost the same number as the %（34人）で3万円以上と回答した人の7.1% (37 respondents) who said they %（34人）で3万円以上と回答した人の7.1%.

Skin Care/Basic Cosmetics and Sun Protection/UV Protection are Popular
Most of the 522 respondents purchased “skin care/fundamental cosmetics” and “sun protection/UV care,” at 97.7 %（510人）、94.5% (493 respondents), respectively. The volume zone for both products was ¥2,000 to ¥10,000 or less, with 52.9 %（276人）、「日焼け対策・UVケア」が69.7% ) for “skin care/fundamental cosmetics” %（276人）、「日焼け対策・UVケア」が69.7% (364 respondents) for “sun %（276人）、「日焼け対策・UVケア」が69.7%. Skin care/fundamental cosmetics” was also popular among the more expensive products, with 6.5% (34 respondents) purchasing products priced at 20,000 yen or more. In all categories, the volume zone was between 2,000 yen and 10,000 yen.

■ Summary
This survey revealed that women living in China show a high interest in Japanese cosmetics, as about 80% of them have used Japanese cosmetics and many of them use products purchased during their trip to Japan, despite the inconvenience of traveling between the two countries with the Corona disaster. In addition to those who had already decided which products to purchase before visiting Japan, there were also many who “saw the actual products during their trip and bought them,” as well as those who “both decided which products to purchase before visiting Japan and saw the actual products during their trip and bought them,” suggesting that in order to capture inbound needs, we need to actively approach tourists who are traveling as well. In order to capture inbound demand, it appears that it is necessary to actively approach tourists during their travels.
*For the full report of the same survey, please click here.

■Outline of New Service to Survey Chinese Consumer Trends
・ China Local Web Questionnaire
We will conduct an inexpensive survey of Chinese local consumers’ attitudes by utilizing a survey service for local Chinese consumers.
Cost/Minimum: 59,800 yen and up (Plan A, raw data only [translated into Japanese])

Chinese in Japan Sampling Research for Chinese Residents in Japan (*1)
We will give sample products to Chinese residents in Japan for their experience, and conduct reports on their impressions of the products and group interviews.

Chinese Sampling Research in China Chinese Residents in China Sampling Research (*2)
We will give sample products to local residents in China for their experience and report on their impressions of the products.

*1, 2 For details, please contact the Multilingual Promotion Team of the Overseas Advertising Promotion Group of the Company.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : 2F B-M Bldg. 3-1 Kanda Ogawa-cho, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business Activities : Overseas promotion and inbound (inbound to Japan) support mainly in mainland China and Taiwan
Cross-border EC for China, affiliate operation agency, affiliate site patrol,
system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Inbound promotion business for mainland China and Taiwan, including Baidu’s core agency for overseas inbound advertising, customer attraction support such as official Japan sole agency for Mafengwo, the No. 1 travel social media site in China, KOL and video solutions, cross-border e-commerce support, WeChat Pay, Alipay and other multi-payment “IntaPay”, SNS post monitoring, affiliate site patrol, offshore development, work style reform such as e-contracts, AI, healthcare, IoT-related services, and other services. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., other cutting-edge technologies such as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., are used as weapons. We are currently developing a wide range of businesses both domestically and internationally using cutting-edge technologies.