The importance of site patrols that are integrated with affiliate advertising operations
・On the occasion of the start of the “Stemma Regulations”, we will start offering a service to check affiliate advertisements
“WebAegis” at a reasonable price. WebAegis”, a service to check affiliate advertisements in accordance with the start of restrictions on stealth advertisements.

Prior to the regulation of stealth marketing (hereinafter referred to as “stealth marketing”) starting on October 1, 2023, IntaSect Communications, Inc. (Head office: Chiyoda-ku, Tokyo; President: Tan Yufeng; hereinafter referred to as “IntaSect”), which provides optimal affiliate management tailored to each advertiser based on its know-how and data based on 18 years of experience to date, (IntaSect), a company that provides optimal affiliate management services tailored to each advertiser based on know-how and data obtained through 18 years of experience, announces the points that businesses should pay attention to and the importance of checking advertising descriptions throughout the entire affiliate advertising operation.

In conjunction with the launch of the stealth regulations, a new dedicated service site for WebAegis, IntaSect’s affiliate advertising description checking service, will be opened today, September 29 (Friday), and plans will be made available at more reasonable prices than before.
URL: https: //www.webaegis.jp/lp/index.html

■What is stealth marketing regulation?
According to a report by the Consumer Affairs Agency, stealth marketing (stealth) refers to advertisements that advertisers place on social networking sites and in Internet advertising while concealing the fact that they are advertising themselves. As the Internet market grows larger every year and the problems caused by stealth marketing become more apparent, the Japan Federation of Bar Associations published an “Opinion on the Regulation of Stealth Marketing” dated February 16, 2017. Previously in Japan, due to inadequate legislation, stealth marketing could not be regulated under the Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation if there was no misrepresentation of quality or advantage in the contents of the labeling. However, under the regulations on October 1, 2023, when placing advertisements, it will be necessary to display an indication that can be recognized as an advertisement by general consumers, and the same regulations will apply when asking a third party to promote or advertise, regardless of whether or not money is exchanged. Therefore, review articles on product lending may also be subject to regulation in the future.

■Statement regulations, operational standards and penalties
As for operational standards, “displays that are difficult for general consumers to discern that they are displays by a business” are regulated, and it is important that general consumers can tell that the display is an advertisement by a business when they see the content of the display. If a business violates the “Stemma” regulation, it is considered a violation of the Act against Unjustifiable Premiums and Misleading Representations, and the company will be ordered to inform consumers of the fact that it is an advertisement, formulate measures to prevent recurrence of such an advertisement, and take measures to ensure that the business does not make any more “Stemma” in the future. If the necessary measures are not taken, the third party who posted the information will not be punished, but the business operator who is the advertiser will be imprisoned for up to two years or fined up to 3 million yen, or both.

■ Points to note for businesses operating affiliate advertisements in the introduction of regulations on stealth
In affiliate advertising, the content of postings on affiliate sites is left largely to the site operator, and it is important to clarify posting rules and regularly check the content of postings. In some cases, consumers themselves are aware that articles on affiliate sites are advertisements, and articles that intentionally promote a particular product strongly or incite them to buy may be viewed with suspicion by consumers and have the opposite effect. Not only advertisers but also media operators need to be aware of the guidelines (“Guidelines for Management Measures for Premium Offers and Labeling to be Taken by Businesses”), which have also been notified by the Consumer Affairs Agency.

The Importance of Checking Advertisements and Affiliate Advertising
Checking advertisements on affiliate sites has the advantage of avoiding problematic or incorrect expressions that may be detrimental to users, and of making the status of advertisements visible. IntaSect’s ” WebAegis ” is a service that checks not only affiliate advertisements, but also various types of Web advertisements. Especially for affiliate advertisements, we not only simply find and point out NG notations, but also provide guidance on how to change the NG notations to improve the effectiveness of the advertisement. This is because the agency that supports affiliate ad operations can maximize ad effectiveness by conducting checks with the same sensitivity, so it is important to use the ad description check service in conjunction with affiliate ad operations.

To coincide with the start of the regulation, IntaSect has launched a new dedicated service site for “WebAegis” ( https://www.webaegis.jp/lp/index.html ) and started offering a more affordable plan than before, which allows users to check ads for as little as 48,000 yen*. In addition, the company will begin offering a more affordable plan that allows users to check advertisements for as little as 48,000 yen*.

Initial fee (30,000 yen) and account opening fee (20,000 yen) will be charged separately for the first time only.
*Minimum order amount per order is 48,000 yen and up.

Passton ” is a tool provided by IntaSect that allows you to easily summarize your correction instructions on the Web and issue a shared URL when NG notations are found during a check of a website, image, manuscript, etc.
Passton (Paston)” is a tool that allows you to easily summarize correction instructions on the web and issue them via a shared URL. A free beta version is currently available.
https://www.passton.jp/

■Company Contact Person’s Comment Deputy General Manager, Advertising Business Division and General Manager, Product Strategy Office Kyoko Nishio With the new Stema regulations, risk avoidance of advertising descriptions, including affiliate advertisements, will become increasingly important. Based on our know-how and data based on our 18 years of experience in affiliate advertising operations, we will propose an advertising description check that is suited to the advertiser’s business at the start of the stealth regulations, so please feel free to contact us for consultation.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business Activities : Domestic web promotion, system development, cross-border EC for China and
Overseas promotion and inbound support with a focus on China
Capital ：98.56 million yen
URL  ：https://www.intasect.com

Established in November 2000. We provide one-stop support for web promotions for both domestic and international markets and inbound business for China based on the four pillars of web marketing in Japan and Greater China, comprehensive support for payment and inbound, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system for WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of Japanese and overseas SNS posts. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.