IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), which provides overseas promotion and inbound support for China, Taiwan, and other countries, will officially start handling “Baidu Keyword Buying Ads” on Baidu, the No. 1 search engine in the People’s Republic of China (*1), from Wednesday, February 21, 2024, in order to solve the problems of companies that want to improve their recognition in China. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”) will officially begin handling “Baidu Keyword Buying Ads” on Baidu ( https://www.baidu.com/ ), the number one*1 search engine in China, from February 21, 2024 (Wednesday) in order to solve the concerns of companies wishing to increase their visibility in China.

With local offices in six cities in China, IntaSect Communications, Inc. has in-depth knowledge and extensive experience in the Chinese market, and in 2018 signed a core agency agreement with Baidu Corporation (Minato-ku, Tokyo; President: Jiang Feng), the Japanese subsidiary of Baidu, for “Baidu Advertising” and has been selected as a 2022 (Minato-ku, Tokyo; President: Jiang Feng), the Japanese subsidiary of Baidu Inc. With the resurgence of international human traffic and economic activity, including the lifting of the ban on group tours from China to Japan last summer, the need for promotion to the Chinese market has been increasing again in recent years. As a new solution to meet these needs, we are now offering “Baidu Keyword Buying Ads” in the Japanese market as well.

Overview of Baidu Keyword Buying Ads
Baidu Keyword Buying-out Ads” is an advertising method that buys out a favorable position (first view point) in the search results for a specific keyword in Baidu, and places the advertisement in a favorable position to catch the attention of all Internet users who search for the keyword within a set period of time.

In a normal listing, the following conditions are specified, and an auction (automatic) of keywords is conducted by multiple companies within a set period of time.

Segments that can be specified:
Regions: regional segments implemented in provinces (equivalent to prefectures in Japan) and designated cities (Beijing, Shanghai, etc.)
Listing terminals: PC or mobile, or both
Items required for setup:
Keyword setup: multiple relevant keywords

Setting up conditions to be implemented prior to listing
The following conditions need to be set before starting the listing.

1. Timeframe for delivery
 Select which week of the week (starting Monday) you would like to be listed in, as determined by the system
　  *Posting on dates other than those specified by the system is not allowed.
  e.g.: I want the week to start on Wednesday →Not allowed
2. Setting up regions to distribute
  Select the region you want to distribute from among all of China or Chinese provinces or direct-controlled cities (Beijing, Shanghai, Shenzhen, etc.)
3. Select the device for delivery
  Select PC or mobile or both
4. Enter keywords to buy out.
 Enter keywords by terminal to buy out, by terminal to buy out
  *Multiple keywords can be set, but if there are too many keywords
  they may not make it to the listing.

After setting the conditions
After setting the above conditions, the following two methods will be used to determine whether or not the information can be posted on the website.

1.  The minimum amount of advertisement is set at the bottom of the system, and whether or not it can be published is determined through an auction with other companies (automatically conducted by the system)
  2.  By offering more than three times the minimum amount of advertisement offered in the auction from the beginning, it is not brought into the auction
  and is fixed from the beginning.

■Example of Listing Report Items
We will provide reports on the following items on a regular basis after the listing. (Items – as of August 2023)
1.  Daily Report (by device, number of times displayed, number of Clicks, CTR, average dwell time)
2.  Keyword Report (by device, by keyword, number of times displayed, number of Clicks, CTR)
3.  Linked Site Report (by linked URL, number of times displayed, number of Clicks, CTR)
4.  Report by device (by device, number of times displayed, number of Clicks, CTR)
5.  Report by region (by device, by region, number of times displayed, number of Clicks, CTR)

Publication Cost
The cost will vary depending on the above conditions.
If you are interested in listing your ad, please contact us and we will provide you with a preliminary cost estimate.

Recruitment of Secondary Agencies
We are looking for secondary agencies that wish to handle Baidu advertisements.
Please feel free to contact us using the inquiry form below for more information about our support services.
(Examples of Baidu advertisement usage: Daily necessities manufacturers, general chemical manufacturers, industrial machine tool manufacturers, major department stores, restaurant companies, foreign student schools, human resource-related companies, airport management companies, accommodation facility management companies, cross-border EC malls for China, financial companies, etc.)

■ Baidu, the number one search service in the People’s Republic of China in terms of search market share (*1) [Baidu]
( https://www.baidu.com/ )
It is possible to deliver advertisements to highly targeted users who conduct searches and to publish the history of your brand in an encyclopedia for the Chinese market.
1 Source: StatCounter “Search Engine Market Share in China – January 2023”
* We are a core agency of Baidu Advertising and an excellent agency in 2022.

IntaSect will continue to expand its support for inbound promotions to companies and organizations in various parts of Japan in order to help the economy as a whole recover and revitalize, now that daily life is gradually returning to normal after the Corona disaster.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : 2F, B-M Bldg. 3-1 Kanda Ogawa-cho, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business Activities : Overseas promotion and inbound (Japan visit) support mainly in Mainland China and Taiwan (inbound) support,
Cross-border EC for China, affiliate operation agency, affiliate site patrol,
system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Inbound promotion business for mainland China and Taiwan, including Baidu’s core agency for overseas inbound advertising, customer attraction support such as official Japan sole agency for Mafengwo, the No. 1 travel social media site in China, KOL and video solutions, cross-border e-commerce support, WeChat Pay, Alipay and other multi-payment “IntaPay”, SNS post monitoring, affiliate site patrol, offshore development, work style reform such as e-contracts, AI, healthcare, IoT-related services, and other services. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., other cutting-edge technologies such as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., are used as weapons. We are currently developing a wide range of businesses both domestically and internationally using cutting-edge technologies.