IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), an overseas promotion and inbound support company for China, Taiwan, and other countries, announces that one of its employees will be speaking at the online seminar “China Inbound Basics: Tourism DX, Digital Applications, and Customer Attraction Strategy Case Studies” hosted by the Japan-China Tourism Business Association (hereinafter referred to as “JCTBA”). (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”) is pleased to announce that one of our employees will be speaking at the online seminar “China Inbound Basic Course: Utilization of Tourism DX and Digital and Examples of Strategies to Attract Visitors” hosted by the Japan-China Tourism Business Association.

Since the resumption of full-scale inbound tourism, the number of visitors to Japan has continued to recover and has exceeded the 2019 level since the beginning of this year. By market, the number of foreign visitors* to Japan in April this year was 533,600, with China in second place, and although down 26.5% from the same month in 2019, the number is steadily recovering. In addition, due in part to the recent depreciation of the yen, inbound consumption is strong and is expected to expand further in 2024.

At this seminar, Masahiro Shimokawa, who is in charge of inbound sales in the Overseas Advertising Promotion Group’s Japan Promotion Planning Office, will speak about specific measures to increase the number of tourism touchpoints, based on the knowledge he has gained from planning and promotion of inbound measures for railroads, airports, department stores, and local governments, as well as methods to increase tourism touchpoints using China’s largest travel information media and SNS. He will introduce specific measures to utilize China’s largest travel information media and social networking services, as well as methods to increase tourism touch points.

This seminar is open to the general public and we hope that all interested parties will attend.

*Based on a May 15, 2024 announcement by the Japan National Tourism Organization (JNTO) https://www.jnto.go.jp/statistics/data/20240515_monthly.pdf

<Seminar Outline>
Title: Basic Course on China Inbound
-Case Studies on the Use of Tourism DX and Digital and Strategies to Attract Visitors
Date : June 25, 2024 (Tuesday) 10:30-12:00
Format : Online (Zoom)
Fee : Free
Participation limit : 150 people on a first-come, first-served basis
*Please note that the number may be limited to 1 person per company in some cases. In some cases, the number of participants may be limited to one person per company.
Sponsor ：Japan-China Tourism Business Association
Cooperation ：ENtrance Corporation

<Recommended for:
・Information on inbound market measures
・Basics of SNS management for Chinese inbound
・Municipalities, regions, and tourism-related corporations (DMO)
・Tourism, travel, and lodging industry related people

<Program (tentative)>
10:30-10:45 Opening remarks
Introduction of the association
– Mr. Wang Chen, President, Japan-China Tourism Business Association
10:45-11:00 “Inbound Customer Attraction Service Support and Application Examples”
– IntaSect Communications Co. Ltd.
Deputy General Manager, Overseas Advertising Promotion Group Visit Promotion Planning Office
Deputy Branch Manager, Osaka Branch Office Masahiro Shimokawa
11:00-11:20 – Sankei Digital Inc.
Producer, Business Design Department Shusaku Matsuo
11:20-11:40 Dialogue Session
11:40-12:00 Questions Closing Remarks

＜ Speakers＞ *In order of appearance
●Wang Xuan
President, Japan-China Tourism Business Association
President, ENtrance Corporation
China Market Strategy Advisor, Japan National Tourism Organization (JNTO)

<Biography>
Graduated from Waseda University, Graduate School of Political Science.
Since 2016, he has been working as an inbound strategy consultant, providing marketing strategy support and new business development for government and Japanese companies.
　In the same year of establishing ENtrance in 2019, he founded
Japan-China Tourism Business Association with JTB, Trip.com and others.
　Chinese Interpreter Guide
Tourism Ambassador of Shizukuishi Town, Iwate Prefecture

● Masahiro Shimokawa
IntaSect Communications, Inc.
Deputy General Manager, Overseas Advertising Promotion Group, Japan Visit Promotion Planning Office
Deputy Branch Manager, Osaka Branch Office

<Brief personal history>
As a sales manager of inbound measures, he is in charge of planning and promotion
for railroads, airports, department stores, local governments, and others. He is in charge of all operations from expanding awareness to attracting customers, including media-based video promotions and
live broadcasts.

Mr. Shusaku Matsuo

Producer, Business Design Department, Sankei Digital Inc.

<Biography>
2008-2011: UCI Continental Team, competed in Europe and Asia
2012-2014: JPro Tour, competed in top categories in Japan
2016: Graduated from Waseda University, joined Sankei Digital Inc.
2023-: Graduate School of International Management, Aoyamagakuin University
<Activities>
Producer of YouTube channel “Cyclist TV”
Manager of owned media operation

<Registration>
For more information and to register for this seminar, please visit:
https://peatix.com/event/4021254

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Location : 2F B-M Bldg. 3-1 Kanda Ogawa-cho, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business Activities : Overseas promotion and inbound (inbound to Japan) support mainly in mainland China and Taiwan
Cross-border EC for China, affiliate operation agency, affiliate site patrol,
system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com/

Inbound promotion business for mainland China and Taiwan, including Baidu’s core agency for overseas inbound advertising, customer attraction support such as official Japan sole agency for Mafengwo, the No. 1 travel social media site in China, KOL and video solutions, cross-border e-commerce support, WeChat Pay, Alipay and other multi-payment “IntaPay”, SNS post monitoring, affiliate site patrol, offshore development, work style reform such as e-contracts, AI, healthcare, IoT-related services, and other services. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., other cutting-edge technologies such as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., are used as weapons. We are currently developing a wide range of businesses both domestically and internationally using cutting-edge technologies.

■Inquiries about inbound promotions in Mainland China, Taiwan, and other markets Contact: Inbound Promotion Planning Office, Overseas Advertising Promotion Group, IntaSect Communications, Inc. Phone: 03-3233-3527 (Business hours: 9:00 – 18:00 weekdays) Inquiry Form: https://www.intasect.com/contact/