IntaSect Communications strengthens its agency operation service for official store registration and advertising on China’s largest word-of-mouth site, “Popular Point Review. To meet the further growing needs of inbound customers, the company has begun sales throughout Japan.
IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), a provider of web promotion services in Japan and Greater China, has begun nationwide operation of the official store registration and advertisement placement services for China’s largest lifestyle-related word-of-mouth platform “大衆点評” (大众点评) provided by “Bidan Point Review (headquartered in Changning, Shanghai, People’s Republic of China). (headquartered in Changning, Shanghai, People’s Republic of China), China’s largest lifestyle-related word-of-mouth platform, has started nationwide operations in Japan for official store registration and advertisement placement services.
What is 大众点评 (大众点评)?
Launched in April 2003, Dashu Point Review is China’s largest lifestyle service platform that connects consumers online and offline with a variety of information, mainly reviews of stores around the world.
In September 2018, the company listed its shares on the Hong Kong Stock Exchange, and its market capitalization at the time of listing was BAT ( Baidu, Alibaba, and Tencent), making it China’s fourth-largest Internet giant.
Popular Review covers a wide variety of genres, including restaurants, food delivery, movies, shopping, beauty, hotels, karaoke, airline tickets, travel, finance, photography, and hair salons, as well as all other information and reviews related to daily life.
It has about 600 million registered users, 289 million monthly active users as of December 2017, and 12 million orders per day. Its registered stores are about 3 million in all areas of China.
In Japan, the site covers the entire country and 83 individual areas, including Sapporo, Tokyo, Fuji, Nagoya, Kyoto, Osaka, Fukuoka, and Okinawa.
*As of November 2018 Individual Areas Aichi, Shirahama Town, Hokkaido, Beppu, Hyogo, Kurashiki, Nagasaki, Nagano, Okinawa, Kushiro, Ibaraki, Osaka, Oita, Otsu, Awaji Island, Noboribetsu, Tokyo, Toyako Town, Hida Takayama, Toyohashi, Fukuoka, Furano, Fujiyama, Okayama, Takamatsu, Kochi, Miyakojima, Miyazaki, Hiroshima, Hakodate, Wakayama, Yokohama, Hirosaki, Himeji, Kofu, Isahaya, Kanazawa, Kyoto, Shizuoka, Seto Inland Sea, Kamakura, Kagoshima, Biei, Nagoya, Nara, Tottori, Gifu, Saitama, Chitose, Aomori, Karuizawa Town, Atami, Japan, Nikko, Mie, Yamanashi, Kobe, Kanagawa, Ishigakijima, Yokkaichi, Matsue, Matsuyama, Dazaifu, Abashiri, Shimonoseki, Gero, Sendai, Sagamihara, Hakone, Odawara, Otaru, Niigata, Kumamoto, Asahikawa, Izu, Yufu, Utsunomiya, Gotemba, Sapporo, Shiga, Saga, Sasebo |
According to a survey by Popular Review, Almost half of Chinese tourists to Japan use Popular Review during their trip to Japan
of Chinese visitors to Japan use
The application can be smoothly switched to the individual areas mentioned above according to the area of stay, and information, photos, reviews, and coupons for stores located near your current location can be referenced, It has become an indispensable tool for connecting tourists visiting Japan with stores.
What is IntaSect’s official store registration and advertisement submission service?
Popular Review is a very convenient and useful service for inbound marketing, but because it is a service for China, it is entirely in Chinese.
In addition, due to the nature of word-of-mouth sites, which allow consumers to freely register and post reviews, there is a possibility that incorrect or outdated information may have been posted as is. In addition, there is a possibility that the quality and features of the company’s stores are not fully conveyed, and that opportunities may be lost by not responding to reviews and leaving them unanswered.
IntaSect will provide the service of registering an official account with the popular review site, and will manage the registration of restaurant information (including recommended dishes and products, as well as photos of the restaurant exterior and interior). In addition, as an option, we will provide support for responding to reviews and questions posted in Chinese, translation and analysis, and planning and implementation of campaigns to attract users who have seen the reviews on Popular Dim Sum.
Examples of functions available with official store registration] *Functionality varies by plan.
By keeping store pages up-to-date and content rich, you can attract customers to visit your actual stores.
Store information management (store name, address, phone number, etc.)
Word-of-mouth management (including word-of-mouth analysis)
Coupon Issuance
Sliding image function
Official Albums (Photos)
Information on celebrity visits (celebrities for Chinese)
Listing of recommended dishes (restaurants only)
Analysis Data Management
Brand introduction page function
Registration and management of store introductions
Advertisement Agency Submission Service
Pay-per-click advertising
・Banner ads (charged based on the number of days they are posted)
Operation Agency Services】 ※Operation agency services vary depending on the plan.
Store information update (official album photo, coupon information, recommended menu, and other registered contents)
・Review translation and reply (follow-up to low evaluation and activation of reviews by replying to reviews)
・Submission of operation report
Contents and price of “Mass Point Review Official Store Registration and Advertising” agency operation services provided by IntaSect. Please refer to the following URL for details.
Please feel free to contact us at https://dianping.intasect.com/
or via the contact information below.
Features of IntaSect’s Inbound Services
In IntaSect,Comprehensive service covering the entire process of travel for tourists visiting Japan from the beginning of their trip to the end of their tripThe Company is developing a
We can comprehensively meet the needs of businesses and organizations wishing to respond to inbound travel, including Baidu advertising (listings, in-feed ads, etc.), KOL and SNS advertising during the awareness and information gathering stages, transportation advertising during travel, coupon policies in popular reviews, QR code payment through WeChat Pay and Alipay, official account follow-up after payment and its operation, and cross-border EC through WeChat mini programs after travel. We provide a comprehensive response to the needs of businesses and organizations wishing to respond to inbound travel, including other related services such as cross-border e-commerce through the WeChat Mini Program.
Also, for the operation of each service,The operation is not conducted in Japan, but by members of a local subsidiary that has been established in China since 2002, and reporting is done by the Japanese office, which is a hybrid type of operation.The Company has set the following as
■Company Profile
Trade name : IntaSect Communications, Inc.
Representative: Tan Yufeng, President and Representative Director
Location : B・M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Establishment : November, 2000
Business : “From traveler attraction promo to QR from traveler’s mind to traveler’s heart”.Code payment, SNS for travel atoPolicies & Cross-border ECOne-stop inbound service for Greater ChinaWith cutting-edge technologies as its core agency for Baidu advertising, P.I.A., a multilingual monitoring service for official SNS accounts, domestic affiliate management and affiliate site patrol, healthcare IoT-related research and development, and offshore development, the company is engaged in a wide range of businesses in Japan and overseas. We are developing a wide range of businesses in Japan and overseas using cutting-edge technology.
Capital : 98.56 million yen
URL :
https://www.intasect.com
[Inquiries regarding this matter and use of this website]
IntaSect Communications, Inc.
C Business Department, EC Business Division / Attn: Muya
Phone: 03-3233-3527 (Business hours: 9:00-18:00 weekdays)
Mail:
ec-sales@intasect.co.jp
Service website :.
https://dianping.intasect.com/
Web Contact Form: https://www.intasect.com/contact.html