IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President & CEO; hereinafter referred to as “we”), an overseas promotion and inbound support company focusing on China, is pleased to announce that Hankyu Hanshin Department Store, Inc. (Head office: Osaka City, Osaka; President: Naoya Araki), for which we acted as an agent, has won the “Baidu Encyclopedia Brand Story Overseas Brand Marketing Award” in a case study of planning and registration agency services for the “Baidu Encyclopedia Brand Story” content on Baidu, China’s largest search engine. The award is presented to the company’s representative in Osaka, Japan.

■What is the Baidu Encyclopedia Brand Story Overseas Brand Marketing Award (the “Award”)?
This award is given to companies that excel in Baidu video marketing, and was announced on December 12, 2019 at the Baidu Knowledge Summit 2019 held in Beijing, People’s Republic of China. Ltd. was the only foreign company to receive the “Baidu Baidu Brand Story Overseas Brand Marketing Award”.
Ms. Yoko Kano of Hankyu Hanshin Department Store, Inc. made a speech on behalf of the award winners.

Right: Mr. Wang Yingjing (Sales Strategy Manager, Baidu Corporation)
Center: Ms. Yoko Kano (Senior Manager, Overseas Market Department, Hankyu Hanshin Department Store, Inc.)
Left: Mr. Dan Chunjie (General Manager, Global Marketing Department, Baidu Corporation)

■What is “Baidu Encyclopedia”?

Baidu Encyclopedia, operated by Baidu, which has the largest market share in China’s search market, is a user-submitted Internet encyclopedia, called “China’s WikipediaR,” which was launched on
Baidu, China in April 2006. As of December 18, 2019, it contains over 16.39 million words, has been edited by over 6.96 million users, and has been edited over 156.33 million times.

What is Baidu Encyclopedia Brand Story?
Baidu Encyclopedia Brand Story is a service that posts 3-minute introduction videos on the pages of proper nouns such as company names, product names, and tourist attractions included in Baidu Encyclopedia.

■Case Study: Hankyu Hanshin Department Store, Inc.
*Planning and direction: IntaSect Communications, Inc.
URL for video: https://baike.baidu.com/item/E998AAE680A5E799BEE8B4A7E5BA%97

See previous news releases here: https://www.intasect.com/news/2019/03/29/14675.html

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : B-M Bldg. 5F, 3-1 Kanda Ogawa-cho, Chiyoda-ku, Tokyo 101-0052, Japan
Founded : November 2000
Capital : 98.56 million yen
URL : https://www.intasect. com

Business : Inbound promotion business for overseas customers mainly in China, including multi-payment services such as WeChat Pay and Alipay, core agency for Baidu advertisements, customer attraction support such as official exclusive agency in Japan for Mafengwo, a travel social media site with the No. 1 market share in China, and other services. We are developing a wide range of businesses in Japan and overseas with cutting-edge technologies, including SNS post monitoring, large-scale affiliate operation improvement and affiliate site patrol, offshore development, work style innovation such as electronic contracting, and research and development related to AI and healthcare IoT.

The environment surrounding the Internet in China is rapidly changing, with 5G communication services starting in November 2019, and video is becoming the mainstream for promotions, and its distribution needs to be more accurate.
We will work closely with our five bases in Japan (Sapporo, Tokyo, Osaka, Himeji, and Fukuoka) and our local bases in China (Beijing, Changchun, Shanghai, and Chengdu) to understand the movements of the Chinese media and changes in the market in real time in order to provide optimal inbound promotions to our clients throughout Japan.

For more information, please contact:
IntaSect Communications, Inc.
Global Marketing Department, Advertising Division / Contact: Dan
Phone: 03-3233-3527 (Business hours: 9:00 – 18:00 weekdays)
E-mail: ec-sales@intasect.co. jp
Web inquiry form: https://www.intasect.com/contact.html