IntaSect Communications, Inc., a provider of web promotion services in Japan and Greater China, has begun planning and registration services for “Baidu Encyclopedia Brand Stories” provided by Baidu Corporation (Head Office: Minato-ku, Tokyo; President: Charles Zhang; hereafter, Baidu). (hereinafter referred to as Baidu), has started planning and registration services for “Baidu Encyclopedia Brand Stories”.
Baidu Encyclopedia is a user-submitted Internet encyclopedia known as “China’s version of WikipediaR. Baidu Encyclopedia Brand Story” is a service that posts a 3-minute video introducing the company, product, tourist attraction, or other proper nouns included in Baidu Encyclopedia on its pages.

<背景>
The number of Chinese visitors to Japan in 2018 was estimated by the Japan National Tourism Organization (JNTO) at 8,380,100*1, accounting for one out of every four foreign visitors to Japan and continuing to grow significantly by +13.9% over the previous year.

In addition, according to the Japan Tourism Agency’s Survey of Foreign Visitor Spending Trends*②, Chinese visitors to Japan spent 1,537 billion yen on travel in 2018, accounting for more than one-third of the total amount. In addition, the per capita shopping expenditure per Chinese visitor was 110,923 yen, indicating that attention to national and local purchasing power is high.

*① Japan National Tourism Organization (JNTO) Announced on January 16, 2019
*② Japan Tourism Agency Announced on January 16, 2019

We believe that increasing exposure of Japanese companies and services within Baidu, which has the largest share of the Chinese search market and is closely related to the lives of Chinese consumers, will contribute to the penetration of awareness among Chinese consumers.

What is Baidu Encyclopedia?
Baidu Baike” is a user-submitted Internet encyclopedia published on Baidu, China in April 2006. It is known as “China’s WikipediaR.” As of January 2019, it contains over 15.9 million words, has been compiled by over 6.7 million users, and has been compiled over 148.2 million times.

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“Baidu Encyclopedia Brand Story” is a service that posts a 3-minute video on the pages of proper nouns such as company names, product names, and tourist attractions included in Baidu Encyclopedia.
We will prepare the necessary materials (filming, interviewing, and image editing), and Baidu’s headquarters will produce the video.

■Image of your budget (approximate)
Fee: 4 million yen ~/year *Please contact us directly for details.

Video content composition rules:
① 70%: background, overview, founder, philosophy, etc.
② 20%: history, policy, etc.
③ 10%: focused business, products, etc.

Example: Hankyu Hanshin Department Store, Inc.
*Planning and direction: IntaSect Communications, Inc.

(Video playback page 1)

(Video playback page 2)

Please feel free to contact us using the contact information below.

■ Characteristics of IntaSect’s Inbound Services
IntaSect offers comprehensive services that cover the entire travel process for inbound tourists to Japan, from before, during, and after their trip. Our services include Baidu advertisements, KOL and SNS advertisements during the awareness and information gathering stage, transportation advertisements and QR code payment (WeChat Pay, Alipay, etc.) during the trip, official account follow-up and operation after payment, cross-border e-commerce after the trip, and other related services. We provide a comprehensive range of services to meet the needs of businesses and organizations wishing to respond to inbound travel.

In addition, each service is operated by members of a local subsidiary that has been established in China since 2002, rather than by the Japanese base, and reporting is characterized by a hybrid type of operation at the Japanese base.

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business : One stop inbound service in Greater China, affiliate operation agency, System development, etc.
Capital ： 98.56 million yen
URL ： https://www.intasect.com

For more information, please contact:
IntaSect Communications, Inc.
EC Business Division C Business Department / Contact: Muya
Phone: 03-3233-3527 (Business hours: 9:00 to 18:00 weekdays)
E-mail: ec-sales@intasect.co.jp
Web Inquiry form: https://www.intasect.com/contact.html