IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “IntaSect”), which provides support for overseas promotion and inbound travel to China, Taiwan, and other countries, conducted a “Tax Free Awareness Survey” of Chinese residents in April of this year in advance of the lifting of the ban on group travel from China to Japan. This news release contains the results of the survey. This news release announces the results of the survey in advance of the start of full-fledged group travel to Japan.

This survey was conducted on April 7, 2023, using the survey function on Wechat, a messenger application provided by Tencent, among men and women (total of 517 respondents) aged 20 and older living in China.

■Attributes of Respondents
The demographics of those who participated in the survey were 308 (59.6) women %）、男性が209人（40.4%.
By age group, 187 (60.7) women were in their 20s %）、30代が82人（26.6%, 24 (7.8) in their 40s %）、50代が13人（4.2%, and 2 (0.7) in their 60s or older %）、男性は20代が109人（52.2%, 68 (32.5) in their 30s %）、40代が19人（9.1%, 8 (3.8) in their 50s, and 5 (5.0) in their 60s or older. (3.8) %）、60代以上が5人（2.4%. By region, 100 (19.3) were from Guangdong %）、山東省が52人（10.1%, 36 (7.0) from Jiangsu %）、河南省が35人（6.8%, 33 (6.4) from Beijing %）、四川省が25人（4.8%, 20 (3.9) from Hebei %）、上海市が19人（3.7%, 13 (2.5) from Chongqing and 8 (1.4) from %）、天津市が8人（1.6%. Chongqing City accounted for 13 (2.5), Tianjin City for %）、天津市が8人（1.6% ), and others for 176 (34.0%).

■36.6% of all respondents have traveled to Japan, and by region, a majority of respondents in Tianjin, Jiangsu, and Beijing have traveled to Japan.
In this survey, 36.6 %（189人）でした。渡航回数での内訳は、「１回のみ」が27.7% respondents) of the total respondents had traveled to Japan. %（189人）でした。渡航回数での内訳は、「１回のみ」が27.7% (143 respondents) had %（189人）でした。渡航回数での内訳は、「１回のみ」が27.7%, 6.2 %（32人）、「３回以上」が2.7% ) twice %（32人）、「３回以上」が2.7% (14 respondents) %（32人）、「３回以上」が2.7%. ) of the total respondents had never traveled to Japan.

By region, Tianjin, Jiangsu, and Beijing had the highest percentages of respondents who had traveled to Japan, at 62.5%, 61.1%, and 51.5%, respectively, more than half of the respondents. On the other hand, the inland province of Sichuan had the lowest percentage at 24.0%, more than 10 ppt lower than the 36.6% of all respondents, mainly due to the flight time to Narita exceeding 5 hours.

Of those who have traveled to Japan, 92.1% have purchased goods duty-free when traveling abroad
Of the 189 respondents who had traveled to Japan, most of them had purchased goods through duty-free procedures when they traveled abroad. Of the respondents who had traveled to Japan, 92.1% ( %（174人）で、「免税購入経験なし」と回答した人はわずか7.9% (15 respondents) had %（174人）で、「免税購入経験なし」と回答した人はわずか7.9%.

Cosmetics was the most popular product purchased in Japan at 87.8%, followed by food.
When asked about products they have purchased in Japan, cosmetics, which are widely available at airport duty-free stores and major department stores, were the most popular at 87.8 %（166人）でした。お土産などにも喜ばれるお菓子・食料品も84.7% were purchased by %（166人）でした。お土産などにも喜ばれるお菓子・食料品も84.7% (160 respondents) of the respondents. Bags and shoes were purchased by 75.7 %（143人）、飲料・酒や日用品・雑貨がそれぞれ68.8% (130 respondents). Electric appliances (beauty appliances, rice cookers, shaving razors, etc.) accounted for 52.9 %（100人）、日本の文化として定着しているアニメ・キャラクター商品は50.8% (96 respondents).

■Cosmetics are also persistently popular in terms of duty-free product purchase rates.
The product with the highest duty-free purchase rate (the percentage of respondents who have purchased products in Japan duty-free) was cosmetics, at 80.7 %でした。化粧品に関しては、インセクトが今年6月に実施したアンケート調査※でも、「日本旅行時の購入場所」として「免税店」と回答した人が最も多く75.3% In a %でした。化粧品に関しては、インセクトが今年6月に実施したアンケート調査※でも、「日本旅行時の購入場所」として「免税店」と回答した人が最も多く75.3%. Furthermore, as mentioned above, the fact that cosmetics are sold at duty-free stores at airports and other places where travelers can easily get hold of them seems to have contributed to the high ratio.

Perfumes had the next highest duty-free purchase rate at 72.4%, followed by bags and shoes at 69.2%, electronics at 66.0%, watches at 62.6%, and cigarettes and e-cigarettes at 61.5%. The lowest rate of duty-free purchases was for pharmaceuticals, with more than half (54.4%) of respondents saying they did not make duty-free purchases. Except for pharmaceuticals, more than half of respondents used duty-free for all product items.

*Press release issued on August 24, 2023
IntaSect announces results of an independent survey of Chinese consumers on cosmetics in conjunction with the lifting of the ban on group travel to Japan from China
https://www.intasect.com/news/2023/08/24/14754.html

■ Summary
Many items such as cosmetics, perfumes, bags/shoes, electrical goods, and watches are available at airports, so the percentage of duty-free purchases is high. On the other hand, the number of anime and character goods, which are popular as part of Japanese culture, is limited in duty-free stores at airports, and only about half (52.1%) choose duty-free stores for these items. Also, pharmaceuticals are not widely available at airports, and the percentage of respondents who choose duty-free shopping is lower than that of other products, at less than half. As for electrical goods, there are few cases of large items such as televisions, which are reminiscent of the “bomb shopping” of the past, and many cases of beauty appliances, rice cookers, shaving razors, etc. are purchased duty-free.

Company Profile
Trade name : IntaSect Communications, Inc.
Representative : President Tan Yufeng
Location : B-M Bldg. 2F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established : November 2000
Business activities : Overseas promotion and inbound (visitor attraction) support, with a focus on mainland China and Taiwan,
Cross-border EC for China, affiliate operation agency, affiliate site patrol,
System development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com

Inbound promotion business for mainland China and Taiwan, including Baidu’s core agency for overseas inbound advertising, customer attraction support such as official Japan sole agency for Mafengwo, the No. 1 travel social media site in China, KOL and video solutions, cross-border e-commerce support, WeChat Pay, Alipay and other multi-payment “IntaPay”, SNS post monitoring, affiliate site patrol, offshore development, work style reform such as e-contracts, AI, healthcare, IoT-related services, and other services. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., other cutting-edge technologies such as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., are used as weapons. We are currently developing a wide range of businesses both domestically and internationally using cutting-edge technologies.

Inquiries about the new service, inbound measures from the Chinese and Taiwanese markets, and cross-border EC in China
IntaSect Communications, Inc. Overseas Advertising Promotion Group
Phone [Tokyo]: 03-3233-3527 (East Japan correspondence base/Sapporo and Tokyo)
Phone [Osaka]: 06-6316-8211 (West Japan correspondence base/Kyoto and Osaka) Both weekdays 9:00 – 18:00
Contact form: https ://www.intasect.com/contact.html
Same e-mail address: contact_overseas@ml.intasect.co.jp