IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yuho, President; hereinafter referred to as “IntaSect”), which provides support for overseas promotions, inbound visitors to Japan, and cross-border e-commerce, was commissioned by the Hakodani Hoko Preservation Foundation (hereinafter referred to as “Hakodani Hoko”) to provide a QR code payment service at the Gion Festival held in Kyoto in July this year. In addition to the introduction of QR code payment systems for the purpose of cashless transactions at home and abroad, we also produced QR code-based explanatory displays in multiple languages for exhibits and posters and pamphlets for foreign visitors to Japan in order to accommodate the increasing number of foreign visitors to Japan. We are pleased to report that we have produced posters and pamphlets for foreign visitors to Japan.

■ Significant growth in the use of QR code payment at the Gion Festival
The Gion Festival in Kyoto, one of the three major festivals in Japan since the Heian period (794-1192), was visited by a large number of people, including tourists from overseas, as in the previous year. The Hakodani Hoko Preservation Society, which is responsible for the preservation of the “Hakodani Hoko” and the maintenance and succession of the event, has been using our QR code payment system since 2022, and during the Yoiyama period this year (July 13-16, 2024) During this year’s Yoiyama period (July 13-16, 2024), the amount of payment using QR code payment increased significantly by 254.74% compared to last year. The amount of QR code payment during this year’s Yoiyama period (July 13-16, 2024) increased 254.74% compared to last year. In addition, per capita purchases of Hakodani-hoko related products, such as Yakuyaku-zongzi, which are carefully made by hand one by one, as well as hand towels and fans, increased by approximately 120%.

(A limited edition red seal book of Hakodani Hoko in a paulownia-patterned paper box)

Multilingual Support Using QR Codes
At the request of the Hakodani Hoko Preservation Society, we have made our QR code explanations available in multiple languages in order to provide foreign visitors to Japan with a deeper understanding of the history, culture, and background of this event, as well as to make it more meaningful and enjoyable for them. Based on the language information set on the user’s smartphone, a single QR code can be displayed in a single language. The QR code can switch between different languages based on the language information set on the user’s smartphone. Especially, English, Simplified Chinese, Traditional Chinese, and Korean, which are popular among inbound visitors, are supported.

The QR codes were used to explain the many suspended objects, including historic cultural properties, and thus helped foreign tourists learn about Japanese history. In addition, the QR code was used for automatic translation to improve the accuracy of the translation, No automatic translation was used to improve the accuracy of the translation. Instead, each Translation was done by native speakers for each work. The translation was done by native speakers for each work.

(Image of multilingual QR Code)

Design and production of posters and pamphlets for overseas inbound visitors
In addition, many people are expected to visit the Hakodani float, the second largest float in the Gion Festival, during the Yoiyama period from July 13 to 16. We are planning to introduce multilingual QR code payment system to the market, In addition to the introduction of multilingual QR code payment system, we have produced multilingual posters and trifold pamphlets for inbound visitors. In addition to the introduction of multilingual QR code payment, a multilingual poster and trifold pamphlet were produced for inbound visitors. Both the poster and trifold pamphlet are available in English, simplified Chinese, traditional Chinese, and Korean.

We also designed the cover of the red seal book sold by the Hakodani Hoko Preservation Society at this year’s Gion Festival.

(English version of the tri-fold brochure)

Gion Matsuri About the Hoko
The Hoko is named after the legend that Men-naekun of the Qi Dynasty in China’s Warring States Period (403-221 BC) was able to escape from the Hakodani Pass by the sound of a chicken’s voice. The moon and the mountain shape on the head of the spear represent the darkness of the mountain, and the “heavenly king’s throne” in the middle of the maki is represented by Mentei-kun, with a male and female chicken below him. The gold-ground paintings of chickens and crows on the attic were painted by Imao Keinen (1845-1924), and the front hanging scroll is an important cultural property restored and renewed in 2006, depicting scenes from the first century of the Old Testament. The mizuhiki is a hand-woven flocking chickens by Yamaga Seika, and the body is made of three carpets: a 17th century Korean carpet with a tiger on a plum tree, an Indian carpet with a floral design, and a Chinese carpet with a lion design on a ball and tassel. The miho is a fine copy of an ancient gold on navy blue ground “Kongokai Rikenmon” by Kobo Daishi and a copy of a similar work from the Tempo period (1830-43), but a new version, “Egyptian Sky” by Minagawa Taizo, has recently been added. The float was destroyed by fire in 1788, but was rebuilt 50 years later in 1839, and since then, it has used a child doll called “Katamaru.
(Reference: http: //www.gionmatsuri.or.jp/yamahoko/kankohoko.html)

■Company Profile
Company Name : IntaSect Communications, Inc.
Representative : Tan Yufeng, President
Address : 2F B-M Bldg. 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Founded : November 2000
Business : Cross-border EC for China and overseas promotion and inbound support with a focus on China Promotion and inbound support,
Affiliate operation agency, system development, etc.
Capital ：98.56 million yen
URL ：https://www.intasect.com/

Established in November 2000. The company provides one-stop support for domestic and international web promotions and inbound business for overseas markets, mainly China and Taiwan, based on the four pillars of web marketing in Japan and overseas, comprehensive support for payment and inbound business, system-related services, and corporate innovation. Specifically, we support customer attraction through “IntaPay,” a multi-payment system based on WeChat Pay and Alipay, and Baidu advertisements; work style reform through electronic contracts and business process improvement; healthcare IoT-related R&D; offshore development; affiliate management services; and monitoring of SNS posts in Japan and overseas. We are developing a wide range of businesses both in Japan and overseas using cutting-edge technologies.

For inquiries regarding this matter, please contact:
IntaSect Communications, Inc. Tokyo Head Office
Global Business Support Office, Overseas Advertising Promotion Group
Tel: 03-3233-3527 (Business hours: 9:00 – 18:00 weekdays)
Contact: https://www.intasect.com/contact /