Part 1: 20 must-do tips for attracting and pursuing customers: Attracting Customers
Seminar Contents
o Rakuten Market
・ Formatting SEO measures
・ Close examination of countermeasure keywords using Second Brain’s “keyword-by-keyword behavior analysis”
・ Now-hot e-mail distribution advertising
・ Now-hot banner advertising

Shopping
・ SEO measures follow the manual
・ Types of search ads and how to use them
・ Take advantage of “Days with 5’s”
・ Expose to “Events that give points for listing”
・ Keep ad images simple
・ Use 100 yen coupons to attract customers
・ Secret techniques to expose to events hosted by Yahoo! Collaboration with coupons

Part 2: 20 tips to attract and follow-up customers: Follow-up
Seminar Contents
o Rakuten Ichiba
・ Coupon distribution and reminder in email newsletters
・ Email newsletters with a link at the beginning of the text
・ Distribution timing of follow-up email newsletters based on Second Brain data
・ Product pricing for follow-up campaigns based on Second Brain data ・ Follow-up campaigns based on Second Brain data Product pricing for customer campaigns based on Second Brain data
・ Can we go this far? Examples of subject lines that significantly increase open rates

o Yahoo! Shopping
o Use of Scenario Mail
o Send out a large number of email newsletters anyway
o Use of retargeting ads in Yahoo! Promotion Ads

Date and Time: Friday, March 11, 2008 3:00 p.m. – 6:00 p.m.

Location: Seminar Room, IntaSect Communications, Inc.

■ Address:
3-14-12 Kanda Nishiki-cho, Chiyoda-ku, Tokyo
Kanda Nishiki-cho Mihama Building 8th Floor (former Kanda NS Building)

Seminar Schedule:
・ 15:00 Registration (doors open)
・ 15:30 – 16:30 Part 1: 20 must-do tips for attracting and pursuing customers: Attracting customers
・ 16:30 – 16:40 Break
・ 16:40 – 17:40 Part 2: 20 must-do tips for attracting and pursuing customers: Pursuing customers
・ 17:40 ~18:00 Q&A (Individual interviews are also available)
・ 18:00 Seminar ends