IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “the Company”), a provider of cross-border EC for China and overseas promotion and inbound support with a focus on China, has begun sales of sake brewed by a sake brewery in Gifu Prefecture to Chinese consumers on a cross-border EC site using the WeChat platform in China, the world’s largest EC (e-commerce) market. (headquartered in Chiyoda-ku, Tokyo; President: Tan Yuho; hereinafter “the Company”) has begun selling sake brewed by a sake brewery in Gifu Prefecture to Chinese consumers on a cross-border e-commerce site using the WeChat platform, the world’s largest e-commerce market.
This is the first case in Japan for a local government to support the expansion of overseas sales channels through a WeChat mini-program. (As of 02/02/2021)

Sales period: February 1, 2021 (Mon.) – February 28, 2021 (Sun.) (tentative)

■ Contents
A special site for selling Gifu prefectural products will be set up on WeChat to sell prefectural products solicited from businesses in Gifu Prefecture.
During the sales period, live commerce featuring prefectural product businesses will also be held to communicate the attractiveness of prefectural products and promote sales.

<Special Site Name> “Japan Gifu Prefecture Cross-border Mall ~Japanese气县名特优物产品~

QR code (please scan with WeChat) 

<Products for sale (as of February 2): Sake (new start), ceramics, woodwork, cutlery, etc. 244 products from 28 companies

<Site image

 

<Example of live commerce

 

<Reference Background/Japanese Sake Market in China>
According to trade statistics from the Ministry of Finance, overseas exports of Japanese sake totaled approximately 23.4 billion yen in 2007, a record high for the 10th consecutive year. Among these, China is the second largest market by country/region, accounting for approximately 5 billion yen, or 20% of the total, and growing at a high rate of 39.4% over the previous year, against the backdrop of the growing popularity of Japanese food.

Gifu Prefecture “Project for Expanding Sales Channels of Gifu Prefecture’s Products through Overseas E -commerce Sites (China)”
By exhibiting Gifu Prefecture’s products on overseas e-commerce sites (China), the project aims to stimulate and expand new demand, analyze sales results, understand local consumption trends, and accumulate know-how on sales promotion methods, etc. to support overseas expansion of companies in the prefecture. In addition, we will support the overseas expansion of companies in the prefecture by analyzing sales results, understanding local consumption trends, and accumulating know-how on sales promotion methods.
Ltd. and Insight Corporation (Sapporo, Hokkaido) were entrusted with this project as a joint venture.

The work includes the following four main tasks.
1 Integrated sales of Gifu Prefecture products on Chinese EC sites
2 Promotion of Gifu Prefecture products and sales pages of Gifu Prefecture products to local consumers
3 Study sessions on cross-border EC for producers of Gifu Prefecture products
4 Summary of project implementation results to support overseas sales channel development

■Company Profile
Company Name: IntaSect Communications, Inc.
Representative: Tan Yufeng, President
Location: B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan
Established: November 2000
Business Activities: Cross-border EC for China and overseas promotion and inbound support mainly in China, Promotion and inbound support for overseas, mainly in China,
Affiliate operation agency, system development, etc.
Capital ： 98.56 million yen
URL ： https://www.intasect.com
As an inbound promotion business for overseas, mainly in mainland China, we are a core agency of Baidu Advertising and the No. 1 shareholder in China. We also provide KOL/video solutions, cross-border EC support, multi-payment “IntaPay” (WeChat Pay, Alipay, etc.), SNS post monitoring, affiliate large scale operation improvement, affiliate site patrol, and off-shore affiliate site management improvement, We are currently developing a wide range of businesses both domestically and internationally using cutting-edge technologies such as affiliate site patrol, offshore development, work style innovation such as electronic contracting, and research and development related to AI and healthcare IoT.

Company name: Insight Corporation
Representative: Hajime Asai, President
Location: Sapporo Ekimae Godo Bldg. 6F, 3-1 Kita 4-jo Nishi, Chuo-ku, Sapporo 060-0004, Japan
Founded: June 1975
Business activities: Overseas and domestic promotion related to regional development including hometown tax payment operation,
Sales force enhancement, tourism infrastructure development, market Marketing consulting including sales force enhancement, tourism infrastructure development, market research, sales channel development, etc.
Capital ： 139.25 million yen
URL ： https://www.ppi.jp/

We are developing a regional development business that offers “self-driven regional trading company management” including hometown tax operation and “tourism marketing solutions” for inbound tourism from overseas. We have a track record of supporting exports to Asia through regional trading companies and government projects, and our strength is export support from the perspective of producers.

For inquiries regarding this matter, please contact:
IntaSect Communications, Inc. Tokyo Head Office (business hours: weekdays 9:00-18:00)
WEB Business Promotion Department, Advertising Division Tel: 03-3233-3525
Web: https://www.intasect.com/contact.html