IntaSect Communications, Inc. (headquartered in Chiyoda-ku, Tokyo; Tan Yufeng, President; hereinafter referred to as “the Company”), a provider of cross-border EC for China and overseas promotion and inbound support with a focus on China, will begin selling products of companies with which Kyoto Chuo Shinkin Bank (head office: Shimogyo-ku, Kyoto; Makoto Shiranase, President) has business relations. (head office: Shimogyo-ku, Kyoto, Japan; President: Makoto Shiranase) will begin cross-border EC product sales to China in May 2021, utilizing WeChat, a communication application used by more than 1.2 billion users.
This is the first example in Japan* of an initiative by a financial institution to provide cross-border EC support through a WeChat mini-program.
*As of March 30, 2021, according to our research.

Scheduled start of sales Late May 2021 (planned)

■ Contents
We will set up a Chinese cross-border e-commerce mall within WeChat, where we will sell products of Kyoto Chuo Shinkin Bank’s business partners.
In addition, we will transmit messages from KOLs (Key Opinion Leaders), influencers who have a large number of followers on SNS, and live-stream using the WeChat mini-program function.

WeChat Mini Program is a mini-application that can be activated on WeChat, the most popular communication application in China, and is compatible with the payment function using WeChat Pay, making it an indispensable super-application for daily life in China.

＜Name of the cross-border e-commerce mall: “Kyoto Selection Mall (Global)”

<Products for sale (tentative): Food and sake, pottery (Kyo-yaki, Kiyomizu-yaki, Kyo shippo), dyed fabric (Nishijin brocade, Kyo-yuzen), crafts (Kyo lacquerware, Kyo fans, Kyo uchiwa, Kyo knives, Kyo wagasa), interior products, apparel, accessories, etc.
*Products planned at this stage, may include products before opening.

＜Image of cross-border EC mall＞ ※The screen is an image under development.

 

■This initiative of Kyoto Chuo Shinkin Bank and our company’s operations
While the local economy is being affected by inbound travel due to travel restrictions caused by the new type of coronavirus, financial institutions as social public institutions will contribute funds to support activities that will contribute to the development of local communities.
Product sales will be handled by our company, which has experience in operating and selling products through the WeChat mini-program to major retailers and local governments through China’s cross-border EC malls, thereby providing sales opportunities to China, the world’s largest* EC market, in cooperation with regional financial institutions.
*According to a market survey on electronic markets released by the Ministry of Economy, Trade and Industry in July 2020, China ranked first (US$1.9348 trillion) in the scale of the BtoC EC market by country in 2019, more than three times ahead of the second largest country, the United States.

Our business mainly consists of the following four areas
1 Integrated sales and operation of cross-border EC malls in China
2 Promotion of cross-border EC malls in China to local consumers
3 Transportation to China and delivery to local consumers
4 Customer support for consumer inquiries, etc.

Reference
Trade name : The Kyoto Chuo Shinkin Bank
Representative : Makoto Shirahase, President
Head office : 91 Hakodani-hoko-cho, Shijo-dori Muro-machi Higashi-iru, Shimogyo-ku, Kyoto, 600-8009, Japan
Founded : June 18, 1940
Business : Deposit business, lending business, foreign exchange business (domestic and foreign), commodity securities trading and securities investment business, and incidental business (sales of public bonds, investment trusts, and insurance products, currency exchange, etc.)
Capital ： 20.2 billion yen
Number of branches ： 130 branches
URL ： https://www.chushin.co.jp/

■Company Profile
Company Name: IntaSect Communications, Inc.
Representative: Tan Yufeng, President
Location: B-M Bldg. 5F, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052
Established: November 2000
Business Activities: Cross-border EC for China, overseas promotion and inbound support mainly in China Promotion and inbound support, affiliate operation agency, system development, etc.
Capital ： 98.56 million yen
URL ： https://www.intasect.com

Inbound promotion business for mainland China and other overseas destinations, including Baidu advertising as a core agency, customer attraction support such as being the official exclusive agency in Japan for Mafengwo, a travel social media site with the No. 1 market share in China, KOL and video solutions, cross-border EC support, WeChat Pay, Alipay, and other multi-payment “IntaPay” services. IntaPay, a multi-payment system for WeChat Pay, Alipay, etc., as well as SNS post monitoring, large-scale affiliate operation improvement, affiliate site patrol, offshore development, work style reform such as electronic contracts, and research and development related to AI and healthcare IoT, etc., etc. We are also engaged in the development of new products and services.

For inquiries regarding this matter, please contact:
IntaSect Communications, Inc. Tokyo Head Office (business hours: weekdays 9:00-18:00)
Advertising Business Division WEB Business Promotion Department Katakura/Kitabayashi Tel: 03-3233-3525
Web: https: //www.intasect.com/contact. html